Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Tag: color palette
Trollbäck Rebrands Fintech Firm
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
LOVB Reimagines Women’s Sports
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
London Diners Get New York Edge
One of London’s most popular fast-casual diners has launched an all-new identity that keeps its iconic visual tone but with an NY twist.
ThoughtMatter Shapes Dachshund-Lover’s Brand
A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.
And/Or Motivated By Rachel Hollis
Creative production studio And/Or has created the overall graphic look for mobile-first streaming platform Quibi’s new morning show featuring motivational speaker and writer Rachel Hollis.
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Chase Design Illustrates Marie’s Gourmet Sub-Brand
Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.