Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
One of London’s most popular fast-casual diners has launched an all-new identity that keeps its iconic visual tone but with an NY twist.
A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.