In a world increasingly dominated by e-commerce, the battle for the digital shelf is critical. Suzanne Zimmerman, Sr Director of E-Commerce at SGK, explores how brands are innovating to stand out to online shoppers without abandoning their brand voice or neglecting their base.
Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.
Shutterstock Studios is now producing original content for consumer entertainment clients, including a docu-series following racing legend Jimmie Johnson and a documentary featuring famed celebrity photographer Miles ‘Diggzy’ Diggs.
David Randolph brings extensive agency experience to Atlanta’s Phase 3, an integrated marketing, PR, creative, digital, print and marketing logistics service provider.
