Creative and media agency Cutwater has bolstered its leadership team by welcoming Amy Su as Creative Director and Justin Juul as Director of Social. Su and Juul are working throughout Cutwater’s full client portfolio.
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Hartz Unleashes Unconditional Love
Petcare brand Hartz and creative media agency of record Cutwater have partnered to launch a new brand platform and national campaign. ‘Unconditional love’ is intended to embrace the whole experience of pet families, even the challenging moments.
Cutwater Floats Next Generation of Boaters Campaign
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Brawny Packaging Replaces Iconic Man With Strong Woman
In honor of Women’s History Month, Cutwater has created a second iteration of Brawny’s #strenthhasnogender campaign as well as new package design that supports the message.