Lime has launched a national OOH campaign spotlighting the brand’s LimePass subscription. The campaign, done entirely inhouse, focuses on the downsides of owning a car versus affordable, carbon-free transportation. Cutwater executed a substantial buy of street-level placements.
Creative and media agency Cutwater has bolstered its leadership team by welcoming Amy Su as Creative Director and Justin Juul as Director of Social. Su and Juul are working throughout Cutwater’s full client portfolio.
Petcare brand Hartz and creative media agency of record Cutwater have partnered to launch a new brand platform and national campaign. ‘Unconditional love’ is intended to embrace the whole experience of pet families, even the challenging moments.
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
In honor of Women’s History Month, Cutwater has created a second iteration of Brawny’s #strenthhasnogender campaign as well as new package design that supports the message.
