In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
Tag: Denomination
Bringing Nobility To Wine Labels
The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.
Strongbow Cider Aims At Female Millennials
Denomination created a design for the brand new Strongbow Blossom Rose Sparkling Apple Cider that takes advantage of the general move to lighter drinks and targets a female millennial audience.