Equator has appointed Chris Ertel as Strategy Director. He brings extensive experience in developing brands in both retail and CPG sectors to the role, and is known for championing the consumer mindset.
Tag: design
Two Things To Tourists: Stay Sunny
Creative agency Two Things has created a campaign that employs non-traditional media and partnerships with local businesses to remind surging Sun Valley tourists not to be rude, disrespectful or aggressive.
Practice Donates Guerrilla Print Piece For Outer Work
Practice shows what can happen when a studio donates time to a grassroots initiative. The Outer Work Newspaper raises awareness of the online anti-racism community’s work and ideology of change through joy.
2022 GDUSA Package Awards Showcase
The 2022 showcase stands among our largest ever and against the backdrop of accelerating packaging industry growth. More than 330 winning projects and campaigns from talented design firms, agencies, inhouse departments and more.
Seventh Generation’s Overlapping Leaves
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
Dirt Matters To Affinity Creative Group
Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.
Design Museum Everywhere Sets Week Of Programming
Design Museum Week will feature five days of virtual and in-person programs in cities nationwide from April 25-29. The organizer is Design Museum Everywhere; workshops, presentations and lightning talks are included.
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
72andSunny Takes On Period Poverty
72andSunny has partnered with PERIOD. and other non-profits to raise awareness around period poverty. The design team highlights fact that sanitary products are not eligible for SNAP with a ‘loophole’ that delivers tampons with cereal.
Equator Names New VP of Client Services
Equator Design has appointed Adam Sears as VP of Client Service (UK/IE/AUS). Sears is prepared to build strong relationships across key clients, driving growth initiatives and service innovation.
News Brand Confronts Black Trust Gap
Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.
ArtCenter Brings Design To K-12 Classrooms
ArtCenter and Pasadena Unified will collaborate on a new NEA funded-initiative to introduce design to K-12 teachers. Lessons will include design strategies and encourage students to consider art and design career pathways.
Craig Daily: Branding An Iconic Event
Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.
CONTINO Reimagines Unique Hot Springs Resort
Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.
Walmart Goes Omni Shopping
Designed by Landor & Fitch, Walmart has unveiled its signature experience ‘Time Well Spent,’ the second phase of a digital shopping experience that help customers navigate the omni shopping experience.
Super Bowl: Sunset or Bloody Sunday?
NBC’s logo for Super Bowl LVI has fans noticing that the bright red trees look a lot like dripping blood, not the shadow of palm trees in the sunset as intended.
Chase Design Group Makes A Splash
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
2021 GDUSA Annual Awards Showcase
Our 58th annual showcase – sponsored by Verso Corporation – presents 700+ projects that reflect the many ways in which graphic design and visual communication shapes commerce and culture.
COLLINS De-Trolls Digital Discourse
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
Lexus Ditches Rear Logo
Lexus has announced that all its future models will sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo.
Global CMO At Landor & Fitch
Landor & Fitch appoints Jane Bloomfield as Global Chief Marketing Officer. Bloomfield develops new business, marketing, and communication strategies, oversees the global Marcoms team and PR agency relationship, and fosters collaboration across the firm’s 1200 people in 19 studios.
Pentagram Turns To Type For 2DADS
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
Volvo Latest Car Brand To Flatten Logo
Swedish car manufacturer Volvo has revealed a flat, less colorful version of its longstanding Iron Mark logo. The logo redesign is part of a trend that has seen multiple car brands switch from 3D to flat designs for their logos.
Trollbäck Rebrands Fintech Firm
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
LOVB Reimagines Women’s Sports
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
The Many Becomes Even More
The Many has welcomed ten new designers to its design studio. The expansion allows the agency to enhance its existing capabilities from social and digital content to brand identity while expanding its design services to include packaging, UX/UI, key art, illustration, and animation.
Fox Sports Nets New College Basketball Look
A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.
Live Clean Package Design Celebrates Natural Ingredients
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
2023 Women’s World Cup Identity Features Local Artists
A collaboration between studios Public Address and Works Collective, FIFA’s identity for Women’s World Cup 2023 sees local artists come together to create an identity that celebrates the heritage and culture of the host nations.
GDUSA’s 2021 Responsible Designers
Responsible Designers To Watch recognizes that creative professionals are embracing responsibility writ large in terms of how, when, why, and for whom they work.
Gordon Kaye: Our 2021 Responsible Designers Story
Our annual Responsible Designers To Watch story — aka “designing for good” — recognizes that creative professionals are taking control and ownership of how, why, where and for whom they work.
2021 GDUSA Web Awards Showcase
Our 21st annual showcase of the power of design to enhance online communications and experiences.
MB
Responsible Design: MB
Oriel Davis-Lyons
Responsible Design: Oriel Davis-Lyons
Alan So
Responsible Design: Alan So
Jessica Bellamy
Responsible Design: Jessica Bellamy
Tracy West
Responsible Design: Tracy West
David Ayllon
Responsible Design: David Ayllon
Dan Carriero
Responsible Design: Dan Carriero
Frank William Miller, Jr.
Responsible Design: Frank William Miller, Jr.