Anomaly was inspired by the design idea “for the love of swim” as a jumping-off point to revitalize Speedo’s branding. At the heart of the new identity is a wordmark that is said to ‘perform and stretch’ on swimwear, better display on digital and social media and, it is hoped, propel swim culture forward as a whole.
Verizon has introduced a brand refresh by Turner Duckworth that centers the color red and the letter “V” — and briefly revives the classic line “Can you hear me now?” — as the company simultaneously rolls out new programs and benefits for customers.
Elmwood London partnered with pharmaceutical company Perrigo to develop the visual identity for Opill, the first daily over the counter oral contraceptive. The medication is being rolled out in US pharmacies.
Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
Mars-owned fruit-flavored candy brand SKITTLES is unveiling a brand refresh in collaboration with Elmwood to celebrate its quirky personality and non-conformist tone to fuel product innovation.
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Creative agency JOAN debuts a new brand identity that communicates the fighting spirit required by the agency, a rare one founded by women, to shave survived its early years and to thrive in the future. Created inhouse, the design lead is Anjela Freyja.
When NMU’s College of Graduate Studies & Research asked C-90 to create a visual identity to increase their visibility and public awareness, it presented a fascinating design problem.
Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”
Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Brandpie unveils a new identity for the Entrepreneurs’ Organization, which is intended to convey EO’s vision to help entrepreneurs connect and grow together.
