The initiative, created by Dove’s Brazilian agency Soko, brings messages to the streets, targeting tourists and aiming to combat the objectification of the female body by visitors during and beyond Carnival.
Tag: dove
Dove Creates Refillable Deodorant Package
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
Catching Up With Real Women
The era of objectifying women and judging beauty based on one idealized standard ended a generation or two ago, at least in the public realm and polite society. But consumer advertising people are often the last to know, which may explain why many of them are taking a victory lap — some 20 years late […]