Elmwood has appointed Paul Collins as Executive Director of Strategy & Innovation, in a role “intended to elevate the agency’s reputation for powerful and provocative brand solutions anchored in tension.”
Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.
Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.