Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Tag: Fashion Branding
Y&L Inspired By Fashion Designer’s Signature Cut
Y&L’s campaign for the brand takes from Robert’s design signature of cutting on the bias and designing the duality of structure and flow, which is core to the concept for the identity and branding.