Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
Tag: GDUSA
João Paz Leads Team of Makers
João Paz has been elevated to Head of Design from Associate Creative Director at MullenLowe New York; ECD Chris Rowson is building ‘a design team of makers.’
New frog Office Invites Collaboration
Global design consultancy frog is opening a new studio in Austin TX with an agile layout that accommodates a growing workforce, a renewed emphasis on collaboration, and the shifting needs of a post pandemic world.
Fraver Posters Support Broadway Workers
Leading theater poster designer Frank ‘Fraver’ Verlizzo teams with Broadway Cares/Equity Fights AIDS and Gelato to raise money for actors and other theater-related workers.
Poster Designs Reinterpret Oscar Nominees
Shutterstock celebrates the Best Picture nominees as part of its ninth annual Oscar Pop! series which captures the spirit of the films via original pop art-style posters.
Zero Hits CBD High Note
While the new brand identity for CBD brand Enjjoy is filled with vibrant color and high energy, Zero decided to take it a step further by creating a soundtrack to accompany the launch.
Now Is A Big Idea’s Best Time
Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.
ROOK/NYC Creates Vibrant Fashion Brand
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
AIGA Research Explores Evolving Design Profession
AIGA has released the executive summary of its 2021 Design Point of View (POV) research, an in-depth analysis of the design profession, with the goal of creating a better community.
Love & War Builds Campaign For UBS Arena
Love & War has developed a brand ad campaign for UBS Arena, looking to the future with a nod to its rich past.
Survey: Users Want More Inclusive Emoji
Adobe is partnering with Emojination, a grassroots organization, in response to a survey that shows widespread demand for more diverse and inclusive symbols.
Birk Creative: ‘We Got You’
Birk Creative partnered with Advocate Health Care and the Illinois Department of Healthcare and Family Services to create a custom public outreach campaign that promotes COVID-19 informational and virtual health care options.
Big Win For 49ers Inhouse Team
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
Coca-Cola Unveils Minimalist Can Design
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Sydney Ligouri: Educator To Watch
Sydney Ligouri is a designer who has been teaching at Shillington for over three years and was recently promoted to Head of the New York campus, overseeing all teaching and teaching teams. She is the first of our 2021 Educators to Watch.
Time For A New Approach To Leadership
Simon Berg of Ceros on how the pandemic set fire to the leadership playbook and how leaders can embrace a new approach that is honest and authentic.
Negative Emotional Language Hurts E-Commerce Conversions
Unbounce report shows that, during the pandemic, online traffic was way up but messages associated with negative emotions like fear and sadness depressed conversions.
Monotype: Type Trends Shaped By Search For Post-Pandemic Connection
Monotype type trend report examines the movements shaping the creative community, informing branding, and driving design today and into the future.
HUSH Ups Kristen DiCamillo To Partner
For the first time since the launch of the company nearly 15 years ago, HUSH is welcoming a brand new Partner by the name of Kristen DiCamillo.
Conran Design Group Adds Ankur Naik
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
CBD Oral Strip Delivery Is Relatable As Pack Of Gum
Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Stitzlein Studio Creates Rising Tide
Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.
Little Big Brands Expands Strategy Team
Brand design agency Little Big Brands is bolstering its strategy team with the addition of two industry experts: Robin Lauffer and Katherine Richardson.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
SMAKK ‘Accelerates’ NYC Sustainability
The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.
DixonBaxi Sees Hulu As Vessel
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
Familiar Creatures Reimagines College Lookbook
Familiar Creatures recently worked with an historic Virginia college to overhaul its recruiting materials, reimagining the college lookbook as a humor-centric magazine.
Enter The 2021 Health+Wellness Awards
Our annual competition recognizes effective design for medicine, healthcare and wellness and, this year, the contribution of COVID communications.
A Gift From Sappi To Designers
For the first 200 GDUSA readers who sign up here, Sappi will send you a gift of a beautiful 2021 Typography Calendar designed by the legendary Studio Hinrichs and printed on leading printing paper – Sappi McCoy.
PepsiCo Designers Rise To Occasion
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
TGG Balances Compliance With Beauty In Rx-to-OTC Switch
The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.
Retaining Your Top Creatives In Uncertain Times
At this challenging moment, Diane Domeyer of The Creative Group suggests 8 ways that companies can support top performers and keep top talent from jumping ship.
Havas Rebrands Reckitt
Conran Design Group managed the new look and feel of the rebrand, which is designed to tell the story of the company’s purpose and transformation, drawing on its rich 200-year heritage.
Williams Chechet Brings Afro Pop to Bature Brewery
The first craft brewery in Nigeria has released new can designs by Afro pop artist Williams Chetchet to coincide with the opening of a new brewery in Lagos.
Municipal Leaders As Rockstars
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Loyalkaspar Rebuilds Paramount Peak
Loyalkaspar has streamlined the brand identity for new streaming service Paramount+, paving the way for a Hollywood icon to enter the digital ecosystem.
Supporting Girls Who Code
Media studio Holler shares an animation campaign designed to celebrate women leaders and educate people throughout Women’s History Month. Proceeds from the campaign go to Girls Who Code.
Hemp Beverage Keeps On Truckin’
MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.