Simon Berg of Ceros on how the pandemic set fire to the leadership playbook and how leaders can embrace a new approach that is honest and authentic.
Tag: GDUSA
Sydney Ligouri: Educator To Watch
Sydney Ligouri is a designer who has been teaching at Shillington for over three years and was recently promoted to Head of the New York campus, overseeing all teaching and teaching teams. She is the first of our 2021 Educators to Watch.
Negative Emotional Language Hurts E-Commerce Conversions
Unbounce report shows that, during the pandemic, online traffic was way up but messages associated with negative emotions like fear and sadness depressed conversions.
Monotype: Type Trends Shaped By Search For Post-Pandemic Connection
Monotype type trend report examines the movements shaping the creative community, informing branding, and driving design today and into the future.
HUSH Ups Kristen DiCamillo To Partner
For the first time since the launch of the company nearly 15 years ago, HUSH is welcoming a brand new Partner by the name of Kristen DiCamillo.
Enter Our 2021 Health+Wellness Awards
Our annual competition recognizes effective design for medicine, healthcare and wellness and, this year, celebrates the contribution of COVID communications to our collective health and safety.
Conran Design Group Adds Ankur Naik
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
CBD Oral Strip Delivery Is Relatable As Pack Of Gum
Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Little Big Brands Expands Strategy Team
Brand design agency Little Big Brands is bolstering its strategy team with the addition of two industry experts: Robin Lauffer and Katherine Richardson.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
SMAKK ‘Accelerates’ NYC Sustainability
The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.
DixonBaxi Sees Hulu As Vessel
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
A Gift From Sappi To Designers
For the first 200 GDUSA readers who sign up here, Sappi will send you a gift of a beautiful 2021 Typography Calendar designed by the legendary Studio Hinrichs and printed on leading printing paper – Sappi McCoy.
PepsiCo Designers Rise To Occasion
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
TGG Balances Compliance With Beauty In Rx-to-OTC Switch
The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.
Retaining Your Top Creatives In Uncertain Times
At this challenging moment, Diane Domeyer of The Creative Group suggests 8 ways that companies can support top performers and keep top talent from jumping ship.
Havas Rebrands Reckitt
Conran Design Group managed the new look and feel of the rebrand, which is designed to tell the story of the company’s purpose and transformation, drawing on its rich 200-year heritage.
Williams Chechet Brings Afro Pop to Bature Brewery
The first craft brewery in Nigeria has released new can designs by Afro pop artist Williams Chetchet to coincide with the opening of a new brewery in Lagos.
Municipal Leaders As Rockstars
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Loyalkaspar Rebuilds Paramount Peak
Loyalkaspar has streamlined the brand identity for new streaming service Paramount+, paving the way for a Hollywood icon to enter the digital ecosystem.
Supporting Girls Who Code
Media studio Holler shares an animation campaign designed to celebrate women leaders and educate people throughout Women’s History Month. Proceeds from the campaign go to Girls Who Code.
Hemp Beverage Keeps On Truckin’
MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.
25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
ThoughtMatter Envisions Equitable Coffee Future
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
Sunday Afternoon Brings Gaming Vibe To Rebrand
Hybrid creative studio and artist rep agency Sunday Afternoon has helped rebrand the former Liquid Advertising, a leading ad agency serving the gaming and entertainment industries.
Hilo Life Declares ‘No More Snackrifice’
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
Yumi Takes Intimate Look At Parenting
Yumi has launched a new brand campaign which furthers its mission of redefining baby food. The campaign is lead by Thomas Mastorakos, who has served as creative director for Frank Ocean.
Landscape Develops Identity For Disability-Inclusive Housing Group
Creative agency Landscape develops an identity and website for disability-inclusive housing organization The Kelsey. The identity focuses on inclusion through whimsical illustrations, bold type, and a color palette based on skin tones.
Karl Stewart Heads To HUSH
Reflecting its renewed commitment to fostering a strong, values-driven company culture, experience design firm HUSH welcomes veteran human resources professional Karl Stewart as their new Talent and People Manager.
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski Logo Crystalizes New Era
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
Richard Poulin Shines Light On Rudolph de Harak
Richard Poulin has written a major monograph of an unsung hero of mid-century modernist graphic design. A trailblazing American graphic designer, Rudolph de Harak worked across multiple media in a career spanning five decades of the 20th century.
MullenLowe Design Helps Light FUSE
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Designing For The [Uncertain] Future
Thanks to q30, while it waits for the day for the museum doors to reopen, the Ontario Science Centre is ready to welcome online visitors with a flexible, accessible, and engaging website.
Clarke Returns To Siegel+Gale As Digital CD
Clinton Clarke has joined Siegel+Gale as Digital Creative Director. In this role, he focuses on the intersection of brand and digital, creating digital engagements to bring brands and experiences to life for global businesses.
Enter Our 58th GDUSA Package Design Awards
GDUSA’s 58th anniversary American Package Design Awards™ celebrates the power of packaging to advance the brand and make the sale. Neenah is exclusive sponsor of this venerable competition.
2021 GDUSA People to Watch
Our 2021 / 58th anniversary GDUSA People To Watch spotlight on designers who embody the spirit of the creative community.
2021 GDUSA Students to Watch
For 2021, GDUSA’s annual top students to watch, selected with the help of leading art and design schools and programs.
Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.