JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
Tag: GDUSA
4 Salary and Hiring Trends You Need to Watch
The new 2023 Salary Guide From Robert Half is available now for creative professionals. Drawing from this, Paul Flaharty details four key trends that hiring managers should consider when crafting a recruitment strategy.
Sarah A. Cohen Joins loyalkaspar
Branding agency loyalkaspar has added Associate Creative Director Sarah A. Cohen. Cohen most recently worked at Sibling Rivalry and, prior to that, she was with Trollbäck+Company and The New York Times.
Olympics Sport Vibrant Brand Identity
Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
3 Lessons After Spending 5 Mil On Facebook Ads
Ted Chong of Ice Cube Marketing on the 3 lessons of Facebook advertising, based on millions spent by Ice Cube Marketing as well as its status as a Meta partner agency.
Pearlfisher Sweetens Confectioner’s Logo
Pearlfisher’s evolution of the master brand, including a range of design assets for all touchpoints, is framing a new future for Middle Eastern food processing company and confectionary icon Gandour.
Michael Jordan Scores Creative Hall Of Fame Honors
Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.
Alterna Logo Signals Sustainable Steel
To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.
Arash Rod: Designing For Chatbots
Arash Rod, UI expert and Lead Artist at chat experience platform Provider GameOn Technology, believes that one way to add personality to chatbot applications is through unique design elements, such as GIFs and videos.
CBX Captures Bubble Tea Experience
Brand design agency CBX of New York City and Minneapolis was asked to the establish the positioning, tone, and reason-for-being for Del Monte Foods’ new Joyba bubble tea. Bubbles, pop and movement are key.
Meg Asaro Is Vault49’s First Head Of Strategy
Brand experience and packaging design agency Vault49 names Meg Asaro the agency’s first Head of Strategy. Asaro will oversee the Strategy team spanning Vault49’s NYC and London studios.
The Republik Reminds You Where To Get Good Coffee
Dilworth Coffee commissioned The Republik to create a series of eye-catching Point of Sale material to reinforce the idea that Dilworth is the good coffee you need to get.
Chip Kidd’s Batman Artwork Collection on View at MICA
Legendary Chip Kidd, a Batman expert, was inspired to invite some of the world’s greatest illustrators, cartoonists and designers to sketch one-of-a-kind covers with complete creative freedom.
Sessions College Develops PLA Program For Working Pros and Adult Learners
Dr. Meryl Epstein on degree programs offered by Sessions College and their new Prior Learning Assessment (PLA) program developed for adult learners and working professionals.
Fedrigoni and Mohawk Forge Manufacturing Partnership
Mohawk and Fedrigoni have entered into a strategic agreement that enables both venerable companies to expand the reach of their specialty papers globally.
Royal Caribbean Group’s Refined Name and Symbol
Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.
‘The Cascade’ Helps Tell Samsung Streaming Story
Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.
Mucca Elects Suffragette Typeface
Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.
Adobe Survey: Emoji Aid Self-Expression
“Emoji help fill the emotional gaps when representing ourselves online and help us communicate our personal identities, thoughts and feelings in ways words often cannot,” says Adobe’s Paul D. Hunt.
Design Army Salutes DC Style
The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.
MFA Boston Rebrand Welcomes All
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
Richard Poulin on Rudolph de Harak
RIchard Poulin has written the first major publication on the life and work of celebrated mid-century modernist graphic designer Rudolph de Harak. The subhead: Rational Simplicity.
CF Napa Reimagines Schug Crest
Schug Winery came to CF Napa to refresh and restructure their multiple tiers of wine for increased distribution. CF Napa’s packaging system features a refined crest, allows for differentiation between the offerings, and honors the brand’s legacy.
McGuire To Managing Partner
ThoughtMatter becomes one of the industry’s few POC-led, women-run agencies as Jessie McGuire is named Managing Partner. McGuire says “the world is ready for new brands and brand stories but they’re still too few and far between.”
Meet The Neenah Environment® Mailer
Neenah introduces their Environment Mailer, a premium unboxing experience for non-fragile soft goods and garments. It is described as “sustainable yet durable” compared to traditional mailers.
Corel Is Now Alludo
Corel is undergoing a full rebrand including a new name: Alludo. The rebranding is part of Alludo’s commitment to reimagining the future of work — not just where people work, but also how, when, and even why they work.
COLLINS Rebrands Girl Scouts
COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.
Dr. Seuss Inspires Mailchimp Gift
Buck’s Dr. Seuss-inspired book for Mailchimp channels ‘Oh, the Places You’ll Go’ and is intended to chart and celebrate the brand’s achievements over its 21 years. The style is linked to the company’s brand design.
Graphic Design For Health+Wellness
Health and wellness are of transcendent importance to our individual and societal well-being. Our annual competition recognizes the vital contribution of effective graphic design to enhance medical and healthcare, healthy lifestyles, public health and more.
‘Where Are All The Black People’ Conference Returns
The One Club has announced its 12th annual ‘Where Are All The Black People’ diversity conference and career fair. It will take place in New York and online October 6-7. The hybrid conference is free.
GDUSA August 2022 Digital Edition
The August 2022 digital edition mirrors the print edition and features our annual inhouse design awards showcase, sponsored by talent solutions firm Robert Half. The edition is free during this challenging time.
Gordon Kaye: Breaking The Cycle Of Distrust
GDUSA’s Gordon Kaye with thoughts on our 59th Annual Inhouse Design Awards showcase and why inhouse designers are in a position to create an upcycle of effective, authentic and trustworthy communications. Just when we need it the most.
The In-house Design Dream Team
Paul Flaharty of leading talent solutions firm Robert Half – exclusive sponsor of GDUSA’s 2022 American Inhouse Design Awards – has interesting and useful observations on who and what makes a successful inhouse design team.
Radius Membership Kit: A Tactile Thrill
To welcome inaugural members into Radius, Hagerty’s new invitation-only car club, the design team created a membership kit that is an experience in and of itself – surprising and delighting new members at every moment.
AIGA Promotes The Vote
In the lead-up to the 2022 midterm elections, AIGA has created resources to encourage all voting-age populations to exercise their civic rights.
Trollbäck Designs Paramount Pop Culture Destination
Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.
A Friendly Rebrand From Franke+Fiorella
Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
Tabasco Identity Brings The Spice
Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.
Demystifying Traditional Chinese Medicine
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
DixonBaxi Tower Logo Coexists With Everton Crest
Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club’s visual history, channeling a ‘if it ain’t broke’ mentality.