Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.
Tag: GDUSA Blog
Integrating A ‘PHD’ Strategy Across Brand Channels
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
Sales Guys Bragging About New Cars …
DJ Haddad, graphic designer and successful entrepreneur two-times over, recounts the story about what motivated him to start his own agency.
David Langton: Lessons From The Improv
What does a business forecast look like when most of your clients are closed or working part-time? Creative director and business leader David Langton suggests it’s time to listen to improv comedians who do this all the time.
Thoughts On Branding In A Pandemic
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
Thomas Hull: The Value of Riffing
Legendary designer Thomas Hull, of Rigsby Hull and a professor at SCAD, on the need to pivot, jam or riff in these times of unpredictability.
Craig Black: Surviving The Coronavirus Crisis
Graphic designer Craig Black on the keys to business survival and mental well-being during the coronavirus crisis.
TerDawn DeBoe: My Son, My Client
Graphic designer TerDawn DeBoe executed a project for her son and re-learned some valuable lessons.
4 Reasons Why Graphic Design Is So Important In Business
Why is graphic design important to businesses? Here are four reasons.
Josh Kelly: Stop Making Websites That Party Like It’s 1999
The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.
FunctionFox Celebrates 20th Year With Free Demo
In recognition of its 20th anniversary, a free demo from a leader in time tracking and project management software.
Website Design Captures Spirit of Collaboration
Level Group has designed a website for Express Newark that invites and promotes collaboration between the Newark and Rutgers University communities.
A Day In The Life Of An Academy of Art University Film Student
A glimpse into what it is like to be a student at The Academy of Art University and its School of Motion Pictures & Television.
Jody Graff: Educator To Watch 2019
Jody Graff of Drexel University’s Westphal College of Media Arts & Design is a respected teacher and administrator, with a robust private practice. She is also one of a selected group of 2019 GDUSA Educators To Watch.
3 Ways To Increase Your Online Revenue
Here are three easy strategies for boosting revenue from your online store.
Engaging Palettes From WeddingWire x Pantone
The Pantone Color Institute has partnered with WeddingWire to deliver inspirational palettes for wedding planning.
Tonian Irving: Advantages Of An Unconventional Career Path
Tonian Irving, a Senior Producer at experience design agency HUSH, on why a life lived outside design can make you a better designer.
10 UX Designers to Watch
Adobe’s new UX Designers to Watch program, in its inaugural list, is spotlighting ten UX designers who are still relatively early in their careers, but already pushing the profession’s boundaries.
Sean Loose Designs US Open Theme Art
Sean Loose, an illustrator for Indeed.com and an appreciative SCAD graduate, has created illustrations that are the face of this year’s U.S. Open.
Jason Rosenberg: Ten Years Later
Ten years after moving to New York City from San Francisco (and a decade after being a GDUSA Person To Watch), Anthem Senior Creative Director Jason Rosenberg catches us up on what he’s been doing and has some thoughts on what has changed.
Alexander Jutkowitz: A Meditation On Time
SJR recently designed and built a Time Machine to deconstruct the modern relationship between man and screen. Instead of snacks or drinks, it vends moments of time and experience.
JoEllen Martinson Davis: Two Movements With Staying Power
JoEllen Martinson Davis on two trends that have staying power: how brands are addressing disabilities and how they are incorporating natural cues into their products.