‘The more things change, the more they remain insane.’ As GDUSA winds up its sixth decade, a few thoughts about the evolution of graphic design as a discipline and profession, how it has morphed and changed over time, and how to make some sense of it all.
Tag: GDUSA Blogs
Do What You Love For A Living
Author, illustrator and entrepreneur William Warren explores the paradox that envelops the lives of many creatives, sharing his insights to help provide a tangible roadmap for emerging and established creatives alike to do what you love for a living.
Article 6: Designing For Good | It’s Personal
Last winter, GDUSA introduced a ‘Designing For Good’ category as part of our annual Graphic Design Awards program. Here is the 6th in a series of articles that explore the winners, the creative challenges, and the impact.
5 Easy Ways To Make Your Resume Stand Out
Artisan is a boutique recruitment agency with offices in major cities across the United States. This is the first in a series of blogs of relevance to the creative community in 2023, whether you are finding work or finding talent.
Design Your Future: A Professional Development Plan for Creatives
Paul Flaharty of Robert Half with thoughts on how and why you should put some love and care into crafting your career path. Creating a personal plan, a roadmap for success and satisfaction, can surely be of help.
R/GA’s Vano: The Essential Trifecta of Verbal Design
Jennifer Vano of R/GA contend that you can’t build a brand to last, a brand to positively influence business and people, a brand that’s multidimensional and that people trust and believe in, without Verbal Design.
Embracing A Flexible Work Model That Keeps Everybody Happy
Today, there are more options for new work arrangements – but also for friction. Paul Flaharty of Robert Half on how teams can successfully develop a flexible work model.
So: Brands Must Get Social & Political
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Joe Crump: 5 Technographic Changes
Joe Crump of Landor & Fitch on why brands must leverage technology – AR, QR codes, a Metaverse strategy, and more – to drive innovation, connect with their consumers and evolve their story.
Dockendorf: Ego Has No Seat At Table
Taja Dockendorf of Pulp+Wire on why ego has no place at the table when you aim to empower those around you.
New Role With the Company? Here’s How to Ace the Transition
Paul Flaharty of Robert Half on how to ace an internal transfer, be it a move to a new department or managerial position. Paul is executive director of the marketing and creative practice at the global talent solutions firm.
Creative Talent In Short Supply. Here’s How To Find It
Diane Domeyer of Robert Half explains why, while you can’t control the red hot hiring market, you can tailor your recruitment strategy to the current landscpae and make your firm attractive to talented candidates.
Gordon Kaye: Inhouse Designers And The Infodemic
Publisher Gordon Kaye on our 2021 American Inhouse Design Awards showcase, the core value proposition for inhouse design departments, and why it all matters in the wake of the pandemic and the great polarization.
Frog’s Puchek: EQ In A Post-Covid Future
Alexis Du Mond Puchek, Executive Director of Design at frog, based out of Austin TX, on why it’s important for brands to prioritize experiential design (both in-person and virtually), even as lockdown restrictions lift.
Lara: Rethinking Purposeless Meetings
Mary Lara on why designers need to break free from the false narrative that the more meetings you have, the more productive or valuable you are.
Retaining Your Top Creatives In Uncertain Times
At this challenging moment, Diane Domeyer of The Creative Group suggests 8 ways that companies can support top performers and keep top talent from jumping ship.
T’was The Month Before Christmas
Extension to December 31 for a free demo and deep discounts on FunctionFox Systems’ industry leading time tracking and project management software for creative professionals.
9 Reasons Flexible Staffing Is Key To Business Resilience
Diane Domeyer of The Creative Group explains that savvy managers are turning to interim professionals or freelancers to support their full-time staff, allowing firms to maintain business-critical operations and remain flexible.
Designing For The Human Era
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
5 Ways To Build A Workplace Culture Creatives Will Love
Creatives are more motivated than ever to work at an organization that values its staff. Here are thoughts from The Creative Group’s Diane Domeyer on building an attractive workplace culture.
Elle Morris On Branding and Race
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
How To Protect Your Small Business Investment
The world of insurance is changing quickly, and the digital revolution is helping insurance companies offer tailored plans for any specific business need.
4 Tips for Generating Graphic Design Leads
Your graphic design business success depends on creating a continuous pipeline of leads. Here are some tips for generating meaningful leads.
Six Steps to Better User Experience (UX) for Your Personal Website
One good way to use your downtime is to take a critical look at the user experience (UX) of your own website. Here’s a quick checklist to get you started.
AIGA Statement In Response To George Floyd’s Death
AIGA has issued a statement in response to the killing of George Floyd. It is part of “a pattern of loss that spans generations.”
Life After Pandemic Pantries
Matt Caldwell of Equator Design on how the Covid-19 crisis is affecting CPG brands, supermarket shelves, global supply chains, and more.
Closing The Gap: Nurturing Creativity In A Remote Workforce
Here are some thoughts from Diane Domeyer of The Creative Group on helping your remote team stay creative, inspired and connected.
5 Tips For Building A Career Development Plan
Five tips for helping your employees build a career development plan, with an assist from cloud-based human capital management systems.
Staying Creative While Staying In Place
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
Design For Equity and Resilience
Vermont College of Fine Arts is ‘The MFA That Graphic Designers Deserve’ according to design justice advocate and VCFA guest designer Jessica Bellamy.
5 Tips For Building A Great Design Team In 2020
Five tips for creative managers on building and retaining a great design team in 2020 from hiring and career expert Diane Domeyer.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
How to Handle Unhealthy Competition in the Workplace
Is your agency or creative department a bit too cutthroat for comfort? What can you do when a fellow employee tries to step on you in their climb to the top?
Sappi Ideas That Matter Celebrates 20th Anniversary
Sappi North America, Inc. has named 2019 recipients of its annual Ideas that Matter grant program. Celebrating its 20th year, the program provides funding to support the production and distribution of social impact print projects with integrated campaigns.
A Day In The Life Of An Academy of Art University Film Student
A glimpse into what it is like to be a student at The Academy of Art University and its School of Motion Pictures & Television.
Jody Graff: Educator To Watch 2019
Jody Graff of Drexel University’s Westphal College of Media Arts & Design is a respected teacher and administrator, with a robust private practice. She is also one of a selected group of 2019 GDUSA Educators To Watch.
Do’s & Don’ts Of Talking Salary With Co-Workers
Open salary policies are catching on. But before revealing your personal pay details or asking others about theirs, here are some do’s and don’ts.
3 Ways To Increase Your Online Revenue
Here are three easy strategies for boosting revenue from your online store.
Janet Odgis: What I Learned From The Legends
Janet Odgis’ reflections on what she learned from three of the most respected designers-teachers at Yale.