To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.
Tag: GDUSA Logos
‘The Cascade’ Helps Tell Samsung Streaming Story
Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.
Frontier Logo Promises Connection
A new visual identity reinforces Frontier’s positioning as a leading communications provider offering gigabit speeds to connect consumers and businesses in 25 states.
Prophet Brews Purpose-Driven Identity
Anheuser-Busch recently introduced a new global company purpose and, with it, a new visual identity developed by Prophet.
Mucho Rebrands VISA Two-Bar Symbol
Global design studio Mucho launched a new brand identity for VISA. Aiming to shift perceptions of the company as all about credit cards, the designers position the brand as “infrastructure that moves a payment from point A to point B.”
Left Handed Compliment For Craft Brewer
Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package designs as part of the company’s brand refresh rolling out nationwide this year.
Volkswagen Logo Drives New Direction
Volkswagen has a new logo was designed with the digital world in mind, hence a two-dimensional appearance; it is part of a forward-looking corporate facelift aprés scandal.
Energizer Bunny A Hero To DDW
DDW has helped reinvent the Energizer brand with a lighthearted Energizer Bunny and a highly strategic new packaging system.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Spaeth Hill Launches Apollo At The Park Logo
To commemorate the 50th anniversary of the moon landing, the Smithsonian’s National Air and Space Museum launched an ‘Apollo At the Park’ campaign and enlisted Spaeth Hill to design the logo and branded package.
Roger Scores D+ For Discovery Logo Design
Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a new identity that would cross platforms and reach over 220 countries.
New Trulia Brand Gets Neighborly
Trulia has a new visual identity that takes it beyond simple real estate listings to provide a sense and aflavor of the neighborhood.