Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.
Tag: GDUSA magazine
Big Win For 49ers Inhouse Team
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Gordon Kaye: Thoughts On Our 57th Design Annual
As we try to cope with pandemics, politics and protests, our 57th Design Annual suggests that out of the crucible we can expect an even more influential graphic design profession to emerge.
The Martin Agency Hatches Happy Mindset
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
Pandemic Leads To Journey of Gratitude
JinJa Birkenbeuel, CEO, Birk Creative, came up with an idea to help small businesses survive during the pandemic that includes giving them a marketing tool subsidized by her agency.
Randolph Spearheads Phase 3 Expansions
David Randolph brings extensive agency experience to Atlanta’s Phase 3, an integrated marketing, PR, creative, digital, print and marketing logistics service provider.
When Type and Sculpture Collide
FS Renaissance – a font by Monotype Creative Type Director Pedro Arilla and lettering artist Craig Black – is a single style font which explores the intersection between art and design.
Odgis + Co Strengthens ESU Brand
The English-Speaking Union of the United States is celebrating its centennial year with a rebranding by Odgis + Co.
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Noise 13 Redesigns Sacred Symbol
OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.
New Challenge For Bob Isherwood
Bob Isherwood of Saatchi & Saatchi fame, has joined The One Club to head up its Professional Development programming.
ThoughtMatter Shapes Dachshund-Lover’s Brand
A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.
Covidesign Spotlight: Sioux Falls FC Virtual Soccer Club
In the midst of the pandemic, with sports at a halt, freelance designer Andrew Brynjulson launched Sioux Falls FC, the unofficial official football club of Sioux Falls, South Dakota.
Thinkso Makes Case For Law Firm’s Core Values
Thinkso helps law firm Cadwalader bring its core values campaign to life.
Mohawk’s Renewal Portfolio Groundbreaking
Mohawk Fine Papers unveils a portfolio of papers made with hemp, straw, and recycled cotton fiber.
Covidesign Spotlight: Mask-Making By SVA Community
Members of the SVA community use their skills to help address a shortage of personal protection equipment during the coronavirus crisis.
And/Or Motivated By Rachel Hollis
Creative production studio And/Or has created the overall graphic look for mobile-first streaming platform Quibi’s new morning show featuring motivational speaker and writer Rachel Hollis.
Giving Bristol Myers Squibb A Hand
Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.
ECP Agency Sees Unity In Distance
A coronavirus PSA from Extra Credit Projects promotes unity and social distancing.
Braille Institute Launches Typeface for Low Vision
The Braille Institute introduces Atkinson Hyperlegible font designed specifically to help with legibility and to improve readability for people with low vision.
Naturally, Responsible Signage Makes an Impact
New from Neenah: an environmental wide format alternative to styrene, which also meets the standards of durability and designer quality.
frog Jumps To Latin America
frog opens a new studio in Mexico City enabling local and global clients in the region to have access to over 50 years of design expertise.
Chen Resurrects Soul Of Natural Beauty Brand
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
The Creative Pack Gives Ferrante A Vintage Look
Ferrante Wine partners with The Creative Pack to design a new look for two premium wine varietals, inspired by their Italian heritage.
Alexander Isley’s New Identity Is For The Birds
Alexander Isley develops a bold, simple and distinctive look for Ripley Waterfowl Conservancy, keeping in mind “the world has enough engraving of birds in circles.”
Lancaster Is CD at HOK’s Experience Design Group
Jeff Lancaster is the new creative director for HOK’s Experience Design group based in Los Angeles .
Rishi Tea Refreshes Brand With Compelling Packaging
Rishi Tea, with help from Studio MPLS and Neenah, has refreshed its brand identity and packaging.
Design For Equity and Resilience
Vermont College of Fine Arts is ‘The MFA That Graphic Designers Deserve’ according to design justice advocate and VCFA guest designer Jessica Bellamy.
Josh Kelly: Stop Making Websites That Party Like It’s 1999
The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.
Gordon Kaye: The Best Way To Predict The Future…
Editor and Publisher Gordon Kaye with thoughts on our 2020 People To Watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in our Jan/Feb 2020 print edition. GK
Pentagram Empowers Car Buyers
Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.
FunctionFox Celebrates 20th Year With Free Demo
In recognition of its 20th anniversary, a free demo from a leader in time tracking and project management software.
Creative Hiring Trends For First Half of 2020
The Creative Group Executive Director Diane Domeyer on what’s hot and what’s not for job seekers, employees and employers.
Turner Duckworth Honors The Happy Meal
The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.
Women Design Directors Expand ThoughtMatter Leadership Team
New York-based brand design studio ThoughtMatter has named Wednesday Krus and newcomer Samantha Barbagiovanni as Design Directors to help lead an already predominantly female team.
Wolff Olins Presents The Complete View
Wolf Olins created the branding and identity for Breast Cancer Now as a complete charity that focuses on both research and care.
Kristine Hwang: Educator To Watch 2019
Kristine Hwang, Associate Professor in Graphic Communications at Kennesaw State University, is a graphic designer, researcher and an educator who delivers cutting edge and innovative creations. Her research combines design, digital publishing and Augmented Reality.