The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Tag: GDUSA News
2022 GDUSA Package Awards Showcase
The 2022 showcase stands among our largest ever and against the backdrop of accelerating packaging industry growth. More than 330 winning projects and campaigns from talented design firms, agencies, inhouse departments and more.
Steve Cousins Joins Sockeye Agency
Sockeye, a brand strategy and design firm based in Portland OR, has tapped Steve Cousins as creative director of design. Cousins has run his own design studio, ReallyBigCool, and held creative posts at lululemon and Cinco.
Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Maria Nicanor To Lead Cooper Hewitt
Maria Nicanor, executive director of the Rice Design Alliance (RDA) at Rice University’s School of Architecture, has been named the director of Cooper Hewitt, Smithsonian Design Museum, effective March 21.
Carnegie Hall’s African American Music Timeline Is Digital Experience
Strategic design consultancy Synoptic Office worked with Carnegie Hall to relaunch the Timeline of African American Music as a fully refreshed digital experience.
AIGA Scholarship Now Accepting Applications
AIGA has announced that applications are now being accepted for the 2022/2023 academic year for the AIGA Worldstudio Scholarships program.
Comment: It’s OK To ‘Sell Out’
Why is there still a certain snobbishness about ‘commercial work’ and a squeamishness about the business side of the industry?
Debbie Millman’s Love Letter To Creativity
Debbie Millman has written a new book based on her award-winning podcast. ‘WHY DESIGN MATTERS: Conversations with the World’s Most Creative People’ is available for pre-order now.
Prophet Brews Purpose-Driven Identity
Anheuser-Busch recently introduced a new global company purpose and, with it, a new visual identity developed by Prophet.
Riden Heads Deutsch NY Art & Design
Deutsch New York announces two key leadership appointments: Melatan Riden as EVP, Head of Art and Design and Miriam Franklin as EVP, Head of Integrated Production.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
2021 GDUSA Annual Awards Showcase
Our 58th annual showcase – sponsored by Verso Corporation – presents 700+ projects that reflect the many ways in which graphic design and visual communication shapes commerce and culture.
Mucho Rebrands VISA Two-Bar Symbol
Global design studio Mucho launched a new brand identity for VISA. Aiming to shift perceptions of the company as all about credit cards, the designers position the brand as “infrastructure that moves a payment from point A to point B.”
Using Code To Empower
Elephant, an IPG creative agency, has produced a new brand identity and website for All-Star Code, an organization that empowers young men of color to achieve financial independence and social mobility via the power of code.
Ksenya Samarskaya Is TDC Managing Director
The Type Directors Club appoints designer, strategist, and educator Ksenya Samarskaya to serve as the first managing director in the club’s 75-year history. Her vision runs from branding and vision to diversity and inclusion.
Rachel Zorel: Have Your Cake and Eat It Too!
Thoughts from Rachel Zorel of 7 Layer Studio on how business leaders must redefine the ‘Work/Life Balance’ in the pandemic landscape. ‘Have your cake and eat it too!’ is about taking control of your schedules and respecting the precious resource of time.
Pearlfisher and LOOP Positively Driven
Reflecting on the way the insurance industry continues to stereotype based on demographics rather than the individual, Pearlfisher developed for Loop auto insurance a central creative positioning of the ‘infinite loop’ that keeps everyone informed and involved.
Little Spoon Baby Food Gets Grown-Up Makeover
Little Spoon is upping its brand’s visual image while introducing fresh, on-the-go smoothies. The branding and packaging design firm is Little Big Brands.
Serenity Key To Shutterstock Color Trends
Shutterstock has released its annual Color Trends Report. By analyzing millions of image downloads and pixel data, the report identifies the three most rapidly-growing colors, as well as trending favorites in twenty countries around the globe.
Five Factors That Help Fuel the Creative Economy
Located in Winter Park FL, Full Sail University supplies students with the knowledge and tools to establish a career path within the global creative economy. Here are 5 factors that give students career and job search advantages.
VSA Prescribes ‘Curiosity To Cure’ Campaign
VSA Partners has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability to take drug development “from curiosity to cure.”
LogoLounge 13 Open For Submissions
LogoLounge.com is currently accepting submissions for LogoLounge Book 13, which will feature 3,000 of the best and brightest logos from around the world.
Ruffin: Where Are All The Black People?
Amber Ruffin will give the keynote address at the 11th edition of the One Club’s Where Are All The Black People (WAATBP) diversity conference and career fair, taking place virtually September 29-30.
Planting A Seed For A More Diverse Graphic Design Industry
Summer Studio is a pilot program to introduce inner-city students to graphic design as a profession. DJ Haddad led the course in an effort to spotlight that there is a whole world of high-paying careers that exist for the creatively inclined.
41st AIGA MN Design Camp Set For October 1-3
Registration is open now for the venerable AIGA MN Design Camp. Set for October 1-3, this year’s Design Camp is a hybrid affair, with a Plaid Ball in person on Friday night, and virtual workshops and events on Saturday and Sunday.
Joel Watkins Joins Hush
Hush welcomes Joel Watkins as Senior Designer. Having previously worked for design and digital firms Elephant and Huge, Watkins brings extensive design experience to his new role.
Frog’s Puchek: EQ In A Post-Covid Future
Alexis Du Mond Puchek, Executive Director of Design at frog, based out of Austin TX, on why it’s important for brands to prioritize experiential design (both in-person and virtually), even as lockdown restrictions lift.
National Is Back In The National Gallery
The National Gallery of Art has reopened with a reimagined and reengerized brand led by gallery director Kaywin Feldman and staff with help from Michael Gericke and Pentagram.
AIGA Eyes Warby Parker
AIGA recognizes Warby Parker with its Corporate Leadership Award for changing the eyewear industry by pioneering ideas, designing user-centered products and experiences, and being a socially conscious business.
AIGA Research Explores Evolving Design Profession
AIGA has released the executive summary of its 2021 Design Point of View (POV) research, an in-depth analysis of the design profession, with the goal of creating a better community.
Gordon Kaye: Thoughts On The 2021 Package Design Showcase
Publisher Gordon Kaye welcomes readers to GDUSA’s 58th anniversary American Package Design Awards™ for a celebration of packaging’s importance at the moment of truth.
Negative Emotional Language Hurts E-Commerce Conversions
Unbounce report shows that, during the pandemic, online traffic was way up but messages associated with negative emotions like fear and sadness depressed conversions.
Retaining Your Top Creatives In Uncertain Times
At this challenging moment, Diane Domeyer of The Creative Group suggests 8 ways that companies can support top performers and keep top talent from jumping ship.
Integrating A ‘PHD’ Strategy Across Brand Channels
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
The Features Of A High Quality Website
We’ll explore what a high-quality website really means, as well as what you can do to apply that to your own online presence.
Legendary Milton Glaser Dead At 91
Milton Glaser, the pioneering and legendary graphic designer, passes away from a stroke at the age of 91.
Monotype Studio Introduces Macklin
Monotype has unveiled the Macklin typeface superfamily, designed by Malou Verlomme of the Monotype Studio.
Covidesign Spotlight: O’Halloran Paints Staples
Designer Kelly O’Halloran of 10 Thousand Design creates fundraising project for Feeding America.
Remote Control: Supporting The New Reality of Working From Home
How a technology supplier, FunctionFox, is helping support and transition the creative community to the new reality of remote work.