Unbounce report shows that, during the pandemic, online traffic was way up but messages associated with negative emotions like fear and sadness depressed conversions.
Tag: GDUSA News
Retaining Your Top Creatives In Uncertain Times
At this challenging moment, Diane Domeyer of The Creative Group suggests 8 ways that companies can support top performers and keep top talent from jumping ship.
Integrating A ‘PHD’ Strategy Across Brand Channels
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
The Features Of A High Quality Website
We’ll explore what a high-quality website really means, as well as what you can do to apply that to your own online presence.
Legendary Milton Glaser Dead At 91
Milton Glaser, the pioneering and legendary graphic designer, passes away from a stroke at the age of 91.
Monotype Studio Introduces Macklin
Monotype has unveiled the Macklin typeface superfamily, designed by Malou Verlomme of the Monotype Studio.
Covidesign Spotlight: O’Halloran Paints Staples
Designer Kelly O’Halloran of 10 Thousand Design creates fundraising project for Feeding America.
Remote Control: Supporting The New Reality of Working From Home
How a technology supplier, FunctionFox, is helping support and transition the creative community to the new reality of remote work.
Pantone COY Foresaw Need For Stability
The 2020 Pantone Color of the Year is a simple, elegant and enduring PANTONE 19-4052 Classic Blue.
Design For Equity and Resilience
Vermont College of Fine Arts is ‘The MFA That Graphic Designers Deserve’ according to design justice advocate and VCFA guest designer Jessica Bellamy.
Josh Kelly: Stop Making Websites That Party Like It’s 1999
The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.
Cannabeauty: It’s Not A Trend, It’s A Movement
The CBD skincare market is at its infancy, but the growth potential for brands is undeniable. As an established partner in the packaging market, Neenah can help create solutions.
2020 People To Watch: Carlos Caicedo
GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses and bindery to work their magic … we’ll preview our selections … beginning with GAF Creative Director Carlos Caicedo.
FunctionFox Celebrates 20th Year With Free Demo
In recognition of its 20th anniversary, a free demo from a leader in time tracking and project management software.
Retro Tops Shutterstock Creative Trends
Shutterstock has released its 2020 Creative Trends report, a compilation of standout ideas and concepts that the company believes will influence creative direction and design aesthetics in 2020.
Metsä Board Makes The ‘A List’ Again
Metsä Board retains position on CDP ‘A List’ for leading effort against climate change for fourth consecutive year
In Memorium: Graphics Innovator Jack Summerford
Jack H. Summerford passed away in Fort Worth TX at the age of 76. He was respected as a graphic design innovator.
Left Handed Compliment For Craft Brewer
Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package designs as part of the company’s brand refresh rolling out nationwide this year.
Thinkso Branding Distinguishes Choate Businesses
After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory and to developing a new website for it.
Bespoke Book For Bryn Mawr Business
Warkulwiz Design Associates has published a bespoke book spotlighting the rich history of a Bryn Mawr PA jeweler at the behest of a leading Philadelphia-area philanthropist.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
‘Next Evolution’ of Carbone Smolan
Carbone Smolan Agency has entered into a strategic alliance in NYC with the Chicago-based firm 50,000feet (“50k”).
HUSH Welcomes Creative Technologist Nicole Messier
As Lead Creative Technologist at HUSH, Nicole Messier works closely with the design teams.
Trollbäck+Company Adds Bishop and Roberts
Trollbäck+Company appoints Bo Bishop as Executive Director, Creative Strategy and Fran Roberts as Creative Director.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
BSSP Floats New Cannabis Products
Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.
Oath Graphics Emphasize Creative Expression
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Turner Duckworth Honors The Happy Meal
The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.
Trollbäck Breaks Down FOX Logo
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
Women Design Directors Expand ThoughtMatter Leadership Team
New York-based brand design studio ThoughtMatter has named Wednesday Krus and newcomer Samantha Barbagiovanni as Design Directors to help lead an already predominantly female team.
Colle McVoy’s Interactive Holiday Mailer
A holiday card and mailer for Colle McVoy encourages giving to the WWF by bringing animals to life with augmented reality. The festive interactive experience is designed by 10 Thousand Design.
C&G Partners Depict Hunt For Bin Laden
C&G Partners designed the Hunt for Bin Laden exhibit at the September 11 National Museum; it unfolds as a (horrific) crime story.
The Atlantic Earns An ‘A’ For Design
The Atlantic has unveiled the cover for its December 2019 issue signaling the magazine’s first substantial redesign since 2008. Most notable: the name is now a simple “A”.
Substantial Rebrand Reflects Digital Optimism
Substantial embraces digital optimism in studio rebrand.
Neenah Swatch Pro™ Extension for Adobe Illustrator
Neenah has just launched the first-ever paper extension for Adobe ® Illustrator ®. It is intended to make it easy for creatives to envision their work on the papers they will print on.
APTech Quarterly To School Higher Education Marketers
The Association for Print Technologies (APTech) has launched a quarterly magazine launches to empower higher education marketers.
Wolff Olins Presents The Complete View
Wolf Olins created the branding and identity for Breast Cancer Now as a complete charity that focuses on both research and care.
Johnston Is Creative Director At HUSH
Experience design agency HUSH adds multidisciplinary visual storyteller Garrett Johnston as a Creative Director.
An Inside Look at SCAD’s Graphic Design Program
Chair Duke Greenhill explains how, at SCAD Graphic Design, innovative collaborations with Fortune 500 partners help secure students leading design jobs.
Website Design Captures Spirit of Collaboration
Level Group has designed a website for Express Newark that invites and promotes collaboration between the Newark and Rutgers University communities.