Linking cannabis to creativity, GEN!US has launched in California with package design and supporting visual imagery that seeks to move beyond the stoner stigma.
Tag: GDUSA News
Engaging Palettes From WeddingWire x Pantone
The Pantone Color Institute has partnered with WeddingWire to deliver inspirational palettes for wedding planning.
Frank Collective Campaign Just Works
Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.
Son Honors Mom With Perfect Toffee
One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.
Pantone Adds 294 Colors To PMS™
Pantone has introduced an expanded array of colors to the Pantone Matching System™ (PMS). The addition of 294 trend-relevant colors creates a library of over 2,100 colors.
Jan Šabach Brings Father’s Moments to Life
Jan Šabach honors the works of his father Petr Šabach (1951–2017), a well-known Czech writer, with a series of colorful, optimistic, and dynamic book covers.
Pantone Fashion Trends Favor The Familiar
The Pantone® Fashion Color Trend Report Spring/Summer 2020 features the top 12 stand out colors, as well as current takes on the four classic neutrals you can expect to see on the runway.
Karolak Is Gender Equality Manager At One Club
The One Club has named Kasia Karolak the Gender Equality Program Manager, a new role at the non-profit.
Jessica Walsh Founds New Agency
Jessica Walsh, of Sagmeister & Walsh fame, has launched her own creative agency &Walsh. She joins a handful of female agency heads and hopes to help open the door for others.
Publicis Takes Café Bustelo Nationwide
A new national campaign for Café Bustelo from Publicis Groupe boasts bold, minimalist illustration-style visuals, with a retro poster feel and a nod to brand authenticity.
Designing A Package Full Of Memories
Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.
Energizer Bunny A Hero To DDW
DDW has helped reinvent the Energizer brand with a lighthearted Energizer Bunny and a highly strategic new packaging system.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Huge Mobile-First Rebrand for Android
The Android operating system now runs 2.5 billion devices; a brand refresh from Huge and Google focuses on a mobile-first digital experience.
Special Olympics Athletes Craft 2022 USA Games Logo
In collaboration with Publicis Seattle, nine Special Olympics athletes developed the logo for the 2022 USA Games. ‘We felt it was never our logo to create’ says Executive Creative Director Pete Kearney.
Switch Brews New Brand for Lone Star Beer
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
Neil Wengerd: The Importance of Asking Why
Clients often come with a preconceived notion of what they need. Neil Wengerd of Nonfiction says it’s up to us to deconstruct those notions.
Design Army Rebrands Neenah As Solutions Company
Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.
Spaeth Hill Launches Apollo At The Park Logo
To commemorate the 50th anniversary of the moon landing, the Smithsonian’s National Air and Space Museum launched an ‘Apollo At the Park’ campaign and enlisted Spaeth Hill to design the logo and branded package.
National Geographic Goes Borderless For Migration Issue
National Geographic is known for pushing boundaries in their reporting, covering controversial topics, and their latest edition on migration and immigration uses borderless design to make a point.
Women in Business Hall of Fame Inducts Sonia Greteman
Sonia Greteman has been named to the 2019 Women in Business Hall of Fame by the Wichita Business Journal.
Watermark Lets Sun Shine Through
Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
Seal and Ribbon Elevate Cracker Barrel
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Trillion Visualizes Future For Optometry College
The SUNY College of Optometry recently completed a strategic planning exercise and turned to Trillion for help in share its plan for the future.
Circular Logo Brings People Together
Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.
Pentagram Reprises Shakespeare Role
Pentagram’s 2019 look for Shakespeare in the Park is fun and playful, with skewed bands of typography layered on color shapes in a Pop art palette, inspired by circus posters, bubble gum and Wonder Bread.
MOI Rebrands Pioneer Organic Coffee
Design firm Mark Oliver, Inc. has created new branding and packaging to showcase the organic origins of the coffee, improve quality and value perceptions, and increase the line’s in-store visibility.
Roger Scores D+ For Discovery Logo Design
Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a new identity that would cross platforms and reach over 220 countries.
Metallic Inks – Choose Wisely!
The next time your brief calls for a little bling, grab the Pantone Metallics Guide and Chips Books for over 350 durable Packaging Metallics colors and more than 300 metallic inks for commercial graphics projects.
New Trulia Brand Gets Neighborly
Trulia has a new visual identity that takes it beyond simple real estate listings to provide a sense and aflavor of the neighborhood.
Y&L Inspired By Fashion Designer’s Signature Cut
Y&L’s campaign for the brand takes from Robert’s design signature of cutting on the bias and designing the duality of structure and flow, which is core to the concept for the identity and branding.
Hotel Branding Says Weird is Welcome
Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.
Must Data Science Brands Be Boring?
Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.
Pearlfisher Is High On Non-Alcoholic Drinks Category
Pearlfisher New York has branded the non-alcoholic Æcorn Aperitifs with inspiration from butterflies and botanicals.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
UNO Creates Dynamic Brand For Smithsonian Latino Center
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
Taking Your Graphic Design Further, Expanding Into Animation and Motion Design
Animation and motion design can add more impact to your projects and add more glamour to your graphic design career.
Heineken Package Design Goes Big
VBAT has created a big green and red splash on the cans in new package design for Heineken, amplifying all the signature elements.
Rob Jackson Wins Top Outdoor Honor
The out of home advertising industry presented its top marketing award to Rob Jackson, principal and creative director at Extra Credit Projects.