Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.
Tag: GDUSA
Gould Evans Is Now Multistudio
National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.
Instagram Rebrand Embraces The Squircle
Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.
MullenLowe’s Work May Offend You
The Brooklyn Film Fest’s campaign from MullenLowe New York will tutor you on how to talk politically-correct about the movies. The tongue-in-cheek “course” is a reminder that indie films are meant to be provocative and reflect many perspectives.
Two Things To Tourists: Stay Sunny
Creative agency Two Things has created a campaign that employs non-traditional media and partnerships with local businesses to remind surging Sun Valley tourists not to be rude, disrespectful or aggressive.
Shutterstock Acquires Largest Video-First Content Marketplace
Shutterstock has announced the acquisition of Pond5, a major video-first content marketplace for filmmakers, media organizations, and marketers worldwide.
First-Ever Barbie Doll With Hearing Aid
This June Mattel is releasing a new set of dolls as part of its ongoing response to calls for diversity and inclusion in toy making. This includes a Barbie doll with a hearing aid.
Heinz Explores Ketchup Bottle Of Tomorrow
Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.
Trillion Elevates Fenway Park Menu Systems
Utilizing modern typography, with a nod to the history of Fenway, Trillion transformed Aramark’s menu systems into a sophisticated touchpoint for fans hosting an event at the venerable stadium.
Troup (Almost) Breaks TikTok
Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.
Knapp: Accessibility Is Fundamental
Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Iridescent Installation By C&G Partners
The Rockefeller University has a new iridescent display by C&G Partners for its annual award honoring women scientists. The design features a floating hexagonal lattice of lightweight aluminum and changeable translucent panels.
Clear EnvyPak Envelopes USPS Approved For Wafer Seal Closures
Univenture’s EnvyPak® envelopes have received updated USPS automation letter approval for closure with wafer seal.
Jenna Capobianco For The Common Good
Common Good, formerly LRXD, has named Jenna Capobianco as the agency’s first executive creative director. She has worked at Wieden + Kennedy, Fallon, and Hal Riney San Francisco.
Embracing A Flexible Work Model That Keeps Everybody Happy
Today, there are more options for new work arrangements – but also for friction. Paul Flaharty of Robert Half on how teams can successfully develop a flexible work model.
KCRW Radio: Always On LA
work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.
Packaging Good Clean Fun
BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.
Anna Sing Creates A Bouquet Of Typefaces
Anna Sing, a multi-disciplinary designer based in New York City, went on a frenetic 15-week effort to create four fonts inspired by the history of houseplants.
New Podcast Helps Navigate The Grind
The Creative Shit Show podcast, hosted by creative entrepreneurs, Von Glitschka, Justin Ahrens, Karen Larson, and Jamie Saunders, is intended to help designers, marketers and creatives navigate the daily grind.
Guest Artists Splash Color On Skittles® Pride Packs
Mars Wrigley brand Skittles teams up with GLAAD for the third year on the brand’s annual Pride packs. While they have historically been gray, this year’s packs get a splash of color from six artists of the LGBTQ+ community.
ADC Pioneers To Be Honored
The One Club will present the Manship Medallion to a select group creative leaders who have played a significant role in ADC history. Gail Anderson, Brian Collins, Paula Scher, Richard Wilde, George Lois, Eileen Hedy Schultz are among those recognized.
CF Napa Adds Pop To First Boba Alcoholic Beverage
Unifying Spirits came to CF Napa with the task of rebranding and educating consumers about the first alcohol-filled popping boba product. The result: a clean and bold package that captures the spirit.
‘Inauthentico’ Beer Rejects Mexican Origin Story
Indie shop Baldwin& and Ponysaurus Brewing created a new beer – Inauthentico – made the traditional Mexican way but which embraces that it is made in North Carolina.
LBB Helps Halo Lead The Pack
Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.
Vault49 Hires Susan Levy To Head Client Management
Susan Levy joins the team with a wealth of experience from the likes of JKR and Pearlfisher. She will be based in the New York Studio, but will be heading up the department across Vault49’s London Studio, too.
Jiménez Redesigns Batman Logo
The iconic Batman logo has been redesigned for the first time since 2011. The latest design, debuting in the 125th issue of the Batman comic book series this coming July, has been developed by new head artist Jorge Jiménez.
Lippincott Weaves Bonterra Logo
Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.
Parsons Book Marks 100 Years of Communication Design
The New School’s Parsons School of Design has published a new book written and edited by several professors which celebrates the 100th anniversary of the school’s Communication Design program.
Practice Donates Guerrilla Print Piece For Outer Work
Practice shows what can happen when a studio donates time to a grassroots initiative. The Outer Work Newspaper raises awareness of the online anti-racism community’s work and ideology of change through joy.
Counterprint Book: Big Type Can Cut Through Clutter
A collection of work published by Counterprint focuses on how designers can be heard above the noise with an emphasis on typography.
Graeme Williams To Equator As Creative Director
Equator has appointed Graeme Williams as Creative Director. He has more than 20 years experience in brand and retail strategy, visual storytelling, art direction and packaging creation.
Cutwater Floats Next Generation of Boaters Campaign
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Crunch Time For Tropicana and Cramer-Krasselt
Data indicates that America is ready for a new breakfast pairing. For increased efficiency in one’s morning routine, Tropicana, with help from advertising agency Cramer-Krasselt Chicago, has concocted Tropicana Crunch.
Cooper Hewitt Explores ‘Designing Peace’
Commencing June 10, Cooper Hewitt, Smithsonian Design Museum will present “Designing Peace,” an exhibition exploring the unique role design can play in pursuing peace.
Häagen-Dazs Serves New Shop Design
Häagen-Dazs extends its ‘That’s Dazs’ initiative with a new design for shops, providing ’luxury where your are’ that can be enjoyed by all. The new design features a bright, bold color scheme, themed murals, updated uniforms, and modernized lighting and seating.
Rizco Rebrand Highlights Evolution
Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.
Seventh Generation’s Overlapping Leaves
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
World’s First NFT Museum Opens In Seattle
The world’s first permanent NFT art museum has opened in Seattle, aiming to “pull back the curtain” on blockchain-based digital art.
Kevin Hall Brands Milford Senior Center
Kevin Hall Design recently completed an identity program for the City of Milford’s Senior Center in Connecticut.
Sibling Rivalry Identity Is Classic
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.