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Tag: GM

GM Logo Accelerates Electric Future

Fresh January 19, 2021January 26, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

Buick Parks Wordmark To Appeal To Millennials

Fresh, News April 11, 2018April 11, 2018 Ilana Greenberg

In 2019 GM will remove the Buick wordmark — and use only the well-known tri-shield symbol — on its cars to create a more youthful appeal.

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