General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
Tag: GM
Buick Parks Wordmark To Appeal To Millennials
In 2019 GM will remove the Buick wordmark — and use only the well-known tri-shield symbol — on its cars to create a more youthful appeal.