GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. It is part of a co-promotion with NBA star LeBron James and Nike.
Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
The celebrated designer and co-founder of Pentagram has passed away at age 94. During his career Colin designed graphics and visual identities for a wide range of clients and industries.
SEGD’s class of Fellows for 2022 includes Michael Gericke of Pentagram, Julie Beeler and Brad Johnson of Second Story, and Alan Jacobson of Exit Design. Past Fellows include Ed Schlossberg, Paula Scher and Massimo Vignelli.
Chermayeff & Geismar & Haviv have redesigned the logo for the Culinary Institute of America. The updated identity is intended to help support the CIA’s expanded mission to promote food’s relationship to culture, economic quality, health and the environment.
GoFundMe is taking a more sensitive approach to grief, with a new design flow for those organizing fundraisers for funeral and memorial costs that reframes the experience to feel more personal and less transactional.
Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.
Anna Sing, a multi-disciplinary designer based in New York City, went on a frenetic 15-week effort to create four fonts inspired by the history of houseplants.
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
MICA has named Lucille Tenazas — whose groundbreaking creative career opened up graphic design to diverse influences – as this year’s William O.Steinmetz ’50 Designer-in-Residence.
Bloom Season is an online resource for Black entrepreneurs created by purpose agency Kin on behalf of Mailchimp. The resource has been created, curated and developed by a team of Black creators.
A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”
Tasked with refreshing a 125-year old legacy, brand agency Manual Creative fought the temptation of retro and nostalgia graphics to steer the heritage brand toward the future.
Since 1963, GDUSA has selected a group of newsmakers and influencers, our People To Watch, to profile. It’s an inspiring way to jump start each year, and serves as a reminder of how big and broad and talented is our creative community.
21-13 Impact Graphics, Inc. was founded back in 2005 with a love of design and all aspects of it, allowing a variety of projects.
Hugh McCormick is a graphic designer and founder of the Hugh McCormick Design Company based in Portland ME.
Lauren Barnett strives to forge great relationships with her clients and believes the best ideas are the simplest ones.
Nicole Joanna Pierzchalski is an award-winning designer and Associate Art Director at The Walker Group.