Andy Askren of Grady Britton argues that purpose-driven marketing must have standards for measuring success and creating impact if consumers are to fully believe in it and embrace it. He sees progress.
Tag: Graphic Design blogs
Michael Duffy: The Next Evolution In Intelligent Packfronts and Design
The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.
Grady: Motion Is Branding’s Future
Kevin Grady is a Senior Partner in design at Lippincott, a global creative consultancy, where he spearheads programs out of the San Francisco office. He contends that motion design is the future of branding.
Joe Crump: 5 Technographic Changes
Joe Crump of Landor & Fitch on why brands must leverage technology – AR, QR codes, a Metaverse strategy, and more – to drive innovation, connect with their consumers and evolve their story.
GDUSA’s Holiday Gift Guide For Creatives
We’ve pulled together some inspirational suggestions for Holiday gifts for your favorite creative.
Ansley Luce: Rainbow Washing Needs To Stop
Advertising affects us in deeply psychological ways, so graphic designers need to be ultra aware of the images put out into the world. Pride should serve as a reminder to all of us to make year-long changes that shatter stereotypes and represent and respect those in the LGBTQIA+ community.