Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.
Tag: Graphic Design Magazine
Adobe MAX Names Keynote Speakers
Register for free to attend the Adobe MAX virtual conference on October 26–28. You will hear from truly inspirational speakers including Riz Ahmed and Tilda Swinton who are pushing aside walls, going above and beyond, and finding new ways to be creative.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Odgis Adds Cahoon and Smith
Odgis + Company welcome two accomplished designers to its creative team. Heather Cahoon is an award-winning graphic designer and illustrator. Sebrina Smith is an accomplished Senior Art Director/Designer specializing in making design work for business.
VSA Takes Drug Company From Curiosity To Cure
VSA Partners has led the brand transformation of AMRI to Curia, emphasizing the firm’s ability to take drug development “from curiosity to cure.”
Unlock Your Team’s Potential With A Learning Culture
Diane Domeyer, executive director of the creative and marketing practice at Robert Half, with insights on how creative leaders can help their team thrive by embracing a culture of continuous learning that sparks innovation, agility, problem solving, and more.
Campbell’s Soup Updates Iconic Can
The iconic Campbell’s Soup Co. labels have seen their first redesign in five decades thanks to a collaboration between Campbell’s and designers Turner Duckworth. To recognitze the milestone, the company is selling its first ever non-fungible token (NFT) of the label to benefit Feeding America.
Lara: Rethinking Purposeless Meetings
Mary Lara on why designers need to break free from the false narrative that the more meetings you have, the more productive or valuable you are.
Affinity Creative Toasts Women’s Empowerment
Affinity Creative Group designed and developed a new digital style and website for Cycles Gladiator Wine. The branding is Inspired by the concept of women’s empowerment.
Schipper Design Waltzes Into New Brand
San Juan Bautista-based creative agency Schipper Design has announced a company rebrand and name change to Waltz Creative.
Pugs Get The Brand They Deserve
New York-based brand design studio ThoughtMatter and popular cartoonist Gemma Correll have collaborated for this launch of Moopers; a new online community from The Fetchery specifically created for pugs and pug lovers.
The Future Of Gas Stations Will Need Better Design
Paul Woods of Edenspiekermann on the future design of gas stations and how the experience must be refreshed from the ground up in order for them to remain relevant and profitable.
MTV Lands New Moon Person Trophy
Artist Kehinde Wiley has designed a new trophy that winners will receive at this year’s MTV Video Music Awards. It’s design is meant to signal a cultural shift in support of equality and representation.
Emoji Study: Thumbs Up To Thumbs Up
Adobe surveyed 7,000 global emoji users to explore the impact of emoji on digital communication. Among the findings: a thumbs up for the thumbs up, eggplant confusion, and what else works for work and dating.
handsome Freshens Meal Delivery Service
Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
C&G Partners Floats New Graphic System
C&G Partners designed the signage, way finding, and graphic system for Little Island, Manhattan’s newest public park and performance space.
Fry Family Values Inspire Brand
Fry’s new identity by Sunhouse encapsulates the family’s passion to craft tasty plant-based foods and inspire people to move to a healthier, more compassionate and sustainable lifestyle.
Public Address Says Yes To Small Batch Experiments
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Baron Adds To Elmwood’s Story
Julia Price Baron is the new Creative Director of Writing at design consultancy Elmwood. Baron is a former scriptwriter and producer for several high profile broadcast networks.
Metsä Board Names Sustainability Specialist
Metsä Board appoints a Sustainability Specialist for the Americas to help customers reduce the environmental impact of their packaging.
AIGA Welcomes New Board Members
AIGA has named seven new members to its 2021 National Board of Directors. “Bringing in new Board members is our chance to renew and extend our expertise and reach for the profession,” says Bennie F. Johnson, executive director of AIGA.
KCET Presents SoCal Designers
Five videos premiering on kcet.org explore the efforts of regional graphic designers dedicated to their craft. Profiles feature Emory Douglas, John Van Hamersveld, Sister Corita, Ernesto Yerena Montejano, Dignidad Rebelde.
Breakstone’s Branding Plays On Heritage
BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.
Don’t Forget To Call Mom
Creative Studio Grand Jeté explains the use of hidden symbolism, the process behind the logo’s creation, and how the ‘Call Mom’ founders Marc Rose and Med Abrous are represented in its iconography.
Alright Studios Rebrands Philanthropy Platform
Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.
Ansley Luce: Rainbow Washing Needs To Stop
Advertising affects us in deeply psychological ways, so graphic designers need to be ultra aware of the images put out into the world. Pride should serve as a reminder to all of us to make year-long changes that shatter stereotypes and represent and respect those in the LGBTQIA+ community.
PepsiCo Book Embraces Human-Centered Design
The PepsiCo Design + Innovation Book showcases the results that design-led thinking and innovation brought to market in 2020 across the company’s broad portfolio of food and beverage brands.
MICA Helps Lower Vaccine Barriers
Maryland Institute College of Art (MICA) partners with the Baltimore City Health Department, Johns Hopkins’ International Vaccine Access Center and Morgan State University to help get vaccine hesitant and hard-to-reach populations inoculated.
Pearlfisher Whale Tail Makes Waves
Pearlfisher designs a symbolic whale tail bottle and brand identity for launch of sustainable and ocean-inspired family wellbeing brand, Love Ocean.
Agency Adopts Japanese Restaurant
To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.
Affinity Creative Honors Vineyard Founder
Silverado Vineyards in Napa Valley recently tagged Affinity Creative Group to brand a new portfolio of wines, called Borreo, that references a rich history and a unique property.
MullenLowe LA Adds To Creative Team
A diverse slate of seasoned and emerging talent brings fresh perspective to MullenLowe’s LA office.
Michael Gericke’s Graphic Life
Pentagram partner Michael Gericke’s monograph spans four decades of multi-dimensional design driven by celebrating places, telling stories, and making symbols.
HUSH and HBO Reimagine Retail
In response to a post-COVID era, HUSH taps HBO Max’s sea of digital content for an AT&T in-store and virtual experience.
Women’s History Museum Looks To Future
Pentagram redesigns the visual identity for The National Women’s History Museum, the largest online cultural institution dedicated to the women who have transformed American history.
Cole Chairs The One Club Board
Glenn Cole, co-founder and creative chairman at 72andSunny, was elected chairman of The One Club Board of Directors. He takes over from FCB Global CCO Susan Credle and his vice president is Pum Lefebure.
Carnegie Hall Bows To Past
Created in partnership with Champions Design, Carnegie Hall’s updated visual identity includes a new logo and monogram inspired by architectural details of the 130-year-old landmark building.
M&M’s Hang Out At Mall Of America
M&M’s partners with Landor & Fitch to bring a new M&M’s Mall of America store to life. It’s big and colorful. And, of course, includes selfie-worthy backdrops and shareable social moments.
CANVAS Re-envisions NYC Pride Website
A website redesign from digital agency, CANVAS United on behalf of Heritage of Pride (NYC Pride) puts information front and center.
Panera Bread Icon Wild and Free
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.