Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.
AIGA has released the executive summary of its 2021 Design Point of View (POV) research, an in-depth analysis of the design profession, with the goal of creating a better community.
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Thanks to q30, while it waits for the day for the museum doors to reopen, the Ontario Science Centre is ready to welcome online visitors with a flexible, accessible, and engaging website.
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
Our 2021 / 58th anniversary GDUSA People To Watch spotlight on designers who embody the spirit of the creative community.
In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.
Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
Experiential design firm HUSH is strengthening its leadership team with the addition of Michael Burkin as Director of Growth. He believes there are areas for the design firm to open up the conversation and talk about experience in a broader way.
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
DJ Haddad, graphic designer and successful entrepreneur two-times over, recounts the story about what motivated him to start his own agency.
Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
Gordon Kaye, editor and publisher, with thoughts on the 2021 GDUSA People To Watch and Students To Watch special edition.
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Where do you want to be in five years? Professional advice for young graphic designers as they start their “career journey” from Diane Domeyer, Executive Director, The Creative Group.
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.