A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Where do you want to be in five years? Professional advice for young graphic designers as they start their “career journey” from Diane Domeyer, Executive Director, The Creative Group.
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
The free Westend61 2021 Trend Report captures the mega-trends that will shape the post-coronavirus “New Normal” and shows how these trends can be expressed visually.
Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.
In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’
HOW Design Live’s 2020 conference in early May brings together the brightest minds from top brands; use promo code GDUSA10 for a big discount.
The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.
Editor and Publisher Gordon Kaye with thoughts on our 2020 People To Watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in our Jan/Feb 2020 print edition. GK
COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.
The Association for Print Technologies (APTech) has launched a quarterly magazine launches to empower higher education marketers.