NBC’s logo for Super Bowl LVI has fans noticing that the bright red trees look a lot like dripping blood, not the shadow of palm trees in the sunset as intended.
Tag: graphic design magazines
Chase Design Group Makes A Splash
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
How To Build A Competitive Compensation Package
Building competitive compensation packages is critically important to attracting top talent. Paul Flaharty of Robert Half provides insights and advice on how to approach the challenge.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
Valentino Fashions Sustainable Packaging
Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.
COLLINS De-Trolls Digital Discourse
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
INSP Wrangles New Logo
Network INSP unveils its new look created by Paula Scher to solidify its brand and market position. It’s a hat with personality and more.
Jen Cole Gets Social At Greteman Group
Jen Cole joined marketing agency Greteman Group where she will use her role as social media manager to help the agency’s clients build their brands through socially engaged online communities.
Rachel Zorel: Have Your Cake and Eat It Too!
Thoughts from Rachel Zorel of 7 Layer Studio on how business leaders must redefine the ‘Work/Life Balance’ in the pandemic landscape. ‘Have your cake and eat it too!’ is about taking control of your schedules and respecting the precious resource of time.
Anytime Fitness Keeps It Real
The world’s largest fitness club brand kickstarts a multi-year evolution centered on its holistic approach to health and wellness with convenience.
Top 10 Design Stories of 2021
As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
Jessica de Jesus Initiates At LA Times
Jessica de Jesus has been named deputy design director of initiatives for the Los Angeles Times. Previously, she was the creative director at Bitch Media, a pop culture-focused feminist nonprofit media organization.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
C&G Partners: What It Means To Be A Native New Yorker
C&G Partners partnered with the Smithsonian National Museum of the American Indian on exhibition, graphic, and media design. The designers conceived of the exhibit as a walk-in graphic novel, aimed especially at school groups and families.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
JAM and BIGNAME Commerce Merge
Envelopes.com and Folders.com, market leaders in specialty office supplies, have merged with JAM Paper & Envelope, a retailer of popular branded office and designer papers.
UNICEF New Visual Identity
This December, UNICEF celebrates 75 years of life and Matias Delfino has led the in-house team of designers in creating a fresh visual identity for the milestone. The logo lockup has been translated into 75 languages.
Crystal Williams Named RISD President
A teacher, leader, advocate, poet, and Boston University’s current veep and associate provost for community & inclusion, Williams believes that education, art, equity and justice are essential to transforming our society.
ECP: Homelessness Is A Problem
Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season
Pantone Color of Year Is Very Peri
The Pantone Color of the Year 2022 is Pantone 17-3938 Very Peri, a brand new red-violet infused blue. The new shade, and the act of creating it, is meant to represent what many hope for in the new year: a fresh start.
Ruki Neuhold-Ravikumar To KCAI Head
Ruki Neuhold-Ravikumar, Acting Director of the Cooper Hewitt, Smithsonian Design Museum, was named the 25th President of Kansas City Art Institute and will begin her term July 1, 2022.
Cooper Hewitt On Creative Responses To Epidemics
“Design and Healing: Creative Responses to Epidemics” Exhibition will open in December at Cooper Hewitt. It documents how, in response to COVID-19 and other health crises, designers, doctors and others collaborate to innovate.
BMW M Steers To Classic Logo
For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW reverses to a classic logo for select models. The emblem puts three specific semicircles in blue, violet, and red around the BMW roundel to represent how the automaker is connected to racing.
Global CMO At Landor & Fitch
Landor & Fitch appoints Jane Bloomfield as Global Chief Marketing Officer. Bloomfield develops new business, marketing, and communication strategies, oversees the global Marcoms team and PR agency relationship, and fosters collaboration across the firm’s 1200 people in 19 studios.
Pentagram Turns To Type For 2DADS
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
NatGeo Needs 4 Covers To Capture 2021
National Geographic has published its ‘Year in Pictures’ campaign, featuring powerful images that embody 2021’s turbulence – from political rancor and climate change to COVID developments and conflicts around the globe.
Papa Johns Loses The Apostrophe
Papa Johns is launching a full brand redesign. The logo, designed by Su Mathews Hale, removes the green border and pizza banner up top, as well as eliminates the apostrophe to help distance the chain from founder John Schnatter’s racially insensitive comments.
Liquid Agency Spotlights Everyday IT Champions
New OOH, digital, and audio ads from Liquid Agency for JumpCloud target select tech-heavy markets with real IT people and mythologically-inspired copy.
Solomeina: Industry Leaders Gather To Teach Design Leadership
Wolff Olins, Tide, Diageo, Zaha Hadid Architects, and Pentagram join forces with Future London Academy to deliver 2021’s Executive Program for Design Leaders.
Marks Names Morris SVP Global Strategy
Brand experience agency Marks has announced the appointment of Elle Morris to the newly created role of Senior Vice President, Global Strategy. Her role at Marks will focus on enhancing and growing the agency’s strategic capabilities. She will be based in the Cincinnati office.
Volvo Latest Car Brand To Flatten Logo
Swedish car manufacturer Volvo has revealed a flat, less colorful version of its longstanding Iron Mark logo. The logo redesign is part of a trend that has seen multiple car brands switch from 3D to flat designs for their logos.
Packaging: The Most Common Colors That Sell Food & Drink
Electrix International analyzed 5000 supermarket products to find out which shade is used the most to influence the buying habits of grocery shoppers.
Trollbäck Rebrands Fintech Firm
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
The Many Becomes Even More
The Many has welcomed ten new designers to its design studio. The expansion allows the agency to enhance its existing capabilities from social and digital content to brand identity while expanding its design services to include packaging, UX/UI, key art, illustration, and animation.
CBX Rebrand Keeps Tails Wagging
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
Fox Sports Nets New College Basketball Look
A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.
Pantone Moves To A More Digital Future
Pantone has released the newest iteration of its first all-digital platform, Pantone Connect. The move highlights an increased focus on creating products and services address the designer’s changing workflow that merges the physical and digital space.
Free Demo of FunctionFox In-House Tool
See a free demo and get deep discounts on FunctionFox In-House, an all-in-one project management tool that allows creative teams to spend less time fielding requests and more time doing what they love: creating.
Live Clean Package Design Celebrates Natural Ingredients
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
Matarazzo Joins CUBOCX As Partner/ECD
Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.