Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, its first new global platform for the beverage giant since 2016, and reveals the ‘Hug,’ a new perspective on the iconic logo.
Tag: Graphic Design News
FunctionFox In-House: All-In-One Project Management Toolbox
See a free demo and get deep discounts on FunctionFox In-House, an all-in-one project management tool that allows creative teams to spend less time fielding requests and more time doing what they love: creating.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms who seek a closer relationship and transparency with brands to accompany their ‘motherhood journey.’
Mower Grows Digital Marketing Capabilities
Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.
Design Bridge Updates Classic NYC Hot Dog Shop
Crif Dogs hot dog shop’s brand redesign by Design Bridge New York incorporates true New York style and flair into a longstanding Manhattan icon.
San Francisco 49ers Draft Latinx Artist
The San Francisco 49ers are engaged in a campaign to celebrate Latinx Heritage Month. The celebration includes Latinx fan feature videos, new Spotify playlists with Bay Area Latinx artists – and artwork by a 49ers employee Emilio Cortez from outside the team’s inhouse creative team.
Adobe MAX Names Keynote Speakers
Register for free to attend the Adobe MAX virtual conference on October 26–28. You will hear from truly inspirational speakers including Riz Ahmed and Tilda Swinton who are pushing aside walls, going above and beyond, and finding new ways to be creative.
Public Address Makes Vegetables Fun
Design and creative studio Public Address was challenged to rebrand vegetables by Wholly Veggie, a plant-based food brand. The brand and package design is intended to be playful, and to make vegetables fun.
How A Logo, Designed 17 Years Ago, Is Having A Second Life
A logo designed by Alessandro/Weber Design 17 years ago for a minor league hockey team is having a second life as a pop icon logo due to a Netflix released documentary and a hockey jersey worn by Drake.
Order Recreates Brooklyn Dining Landmark
Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.
Paola Moya Visits The White House
Paola Moya, CEO of Moya Design Partners, was invited to a White House roundtable headed by Vice President Kamala to celebrate the contributions of Hispanic women business owners in the US.
Tré Seals Designs Spike Lee Monograph
SPIKE is a visual celebration of Spike Lee’s life and career to date designed by Tré Seals.
AIGA Announces Initiative With Wiki Education
AIGA has announced an initiative with Wiki Education to expand and build more comprehensive design histories for the public on Wikipedia. AIGA Wiki Scholars Program will provide training for AIGA members to add and expand the design knowledge base on Wikipeda.
Kum & Go Redefines Convenience With Brand Overhaul
Convenience store chain Kum & Go is revealing its new brand identity and communication campaign to add a new, creatively-driven dimension to the on-the-go category.
Okaybro Brands Cannabis Licensing Platform
Canopyright’s new brand, identity and logo by Seattle’s Okaybro communicate a more transparent, equitable – and trustworthy – cannabis industry that incentivizes and rewards breeders.
Trollbäck Flattens and Evolves ABC Network Logo
With the help of the Trollbäck branding firm, ABC reimagines a simpler globe logo with refined typography. The most noticeable change is the return to a traditional flat logo from a more 3D iteration.
Mock Logos Embraced By Brands
Emily Zugay’s makeshift logos can be seen as the profile pictures of many of the brands’ official TikTok accounts. When Emily jokingly shared attempts at redesigning iconic logos, it racked up millions of views, and caught the attention of some of the US largest companies.
COLLINS Visualizes Can-Do Attitude
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
LogoLounge 13 Open For Submissions
LogoLounge.com is currently accepting submissions for LogoLounge Book 13, which will feature 3,000 of the best and brightest logos from around the world.
LBB Helps Ajax Reach Millennials and GenZ-ers
Little Big Brands partners with legacy brand Ajax on package design of a new European Union product that is targeted to Millennials and GenZ-ers.
Cooper Hewitt Names National Design Award Winners
Among the winners of the 22nd Cooper Hewitt National Design Awards: graphic designer and DEI advocate Cheryl Miller (design visionary) and motion design studio Imaginary Forces (communications design). First Lady Jill Biden is this year’s Honorary Patron.
Struck Rebrands Squaw Valley Resort
Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.
Affinity Gives Mezzetta A Digital Facelift
Mezzetta partnered with Affinity Creative Group to completely reimagine and rebuild their existing website while staying true to the brand’s time-honored tradition and family-oriented aesthetic.
JOKR Embraces Living In The Moment
Instant grocery delivery platform JOKR unveils their new brand to help consumers embrace living in the moment.
LIFEWTR Goes West For Design Inspiration
LIFEWTR’s West Coast bottled water collection features artwork from diverse artists and illustrators across Arizona, California, Colorado, Nevada and Washington State.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
AIGA Announces Hispanic Heritage Talks 2021
Under the AIGA umbrella and throughout Hispanic Heritage Month, Latinx and Hispanic Creatives will share their culture, contributions, and best practices to move design forward.
9/11 Day PSA Urges Unity
On the 20th anniversary, Wunderman Thompson creates a campaign that aims to rekindle the spirit of togetherness and compassion that arose in the immediate aftermath of the tragedy of September 11.
Odgis Adds Cahoon and Smith
Odgis + Company welcome two accomplished designers to its creative team. Heather Cahoon is an award-winning graphic designer and illustrator. Sebrina Smith is an accomplished Senior Art Director/Designer specializing in making design work for business.
ONE School Graduates 84 Black Creatives
Today (September 10) is the deadline for the ONE School free portfolio program. In its first iteration, the school graduated 84 Black Creatives. Women make up 65% of graduates in the program with an 80% hire rate at top agencies and brands.
Pearlfisher Branding Taps ‘Inner Super Human’
Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.
VSA Takes Drug Company From Curiosity To Cure
VSA Partners has led the brand transformation of AMRI to Curia, emphasizing the firm’s ability to take drug development “from curiosity to cure.”
Yelp Reviews Its Logo and App Icons
Yelp’s refreshed logo and reimagined suite of app icons are part of the continued rollout of their new modernized platform.
Landor & Fitch Honors Memory of 9/11
In honor of the 20th anniversary of 9/11, Landor & Fitch designed the XX New York campaign to support a volunteer fundraiser for the New York Police and Fire Widows’ and Children’s Benefit Fund – also known as Answer the Call.
Chase and Häagen-Dazs Redefine Luxury
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Beardwood and Oikos Put Fruit First
Oikos has redesigned its blended packs with help from Beardwood&Co. The new look makes fruit the mouthwatering and unapologetic heroes.
Lara: Rethinking Purposeless Meetings
Mary Lara on why designers need to break free from the false narrative that the more meetings you have, the more productive or valuable you are.
Cleveland Guardians Field A New Look
The Cleveland Indians are no more. Cleveland’s major league ball club declared a name change from the Indians to the Guardians, unveiling a new logo and campaign video voiced by Tom Hanks and soundtracked by The Black Keys.
Affinity Creative Toasts Women’s Empowerment
Affinity Creative Group designed and developed a new digital style and website for Cycles Gladiator Wine. The branding is Inspired by the concept of women’s empowerment.
Collaborative Aims To Increase Design Diversity
Herman Miller Group has teamed with dozens of major companies to launch the Diversity in Design Collaborative, which aims to increase diversity and expand the talent pool of minorities within the design industry.