Designed for the IDEA SHOP – a program that conveys the power of paper – a new promotion by Design Army uses uniquely printed elements to span every touchpoint in a customer journey.
Tag: Graphic Design USA
GSK Identity Signals New Purpose
GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
The Republik Assists Harmony With Membership Drive
After creating a major rebrand for Harmony LGBT+ Allied Chamber of Commerce, the organization called on The Republik to help them attract more members.
Chris Ertel Joins Equator’s US Team As Strategy Director
Equator has appointed Chris Ertel as Strategy Director. He brings extensive experience in developing brands in both retail and CPG sectors to the role, and is known for championing the consumer mindset.
Madwell Identity Shields Parks
Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
TDC Sets First Confab On Native North American Typography
This virtual event has been created to foster dialogue between Native and non-Native type communities, includes presentations, discussions, and workshops. The dates: November 11-12.
Shutterstock Studios Expands Into Documentary Film Making
Shutterstock Studios is now producing original content for consumer entertainment clients, including a docu-series following racing legend Jimmie Johnson and a documentary featuring famed celebrity photographer Miles ‘Diggzy’ Diggs.
Carbon Footprint Of Online Advertising Is Significant
fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.
Salahuddin: Corporate Boards and ESG Reporting
Rashida Salahuddin is spearheading the Corporate Citizenship Project to address the challenges and ethical issues she has seen first-hand in the field of corporate governance. She is believer that corporate America should be transparent and practice what they preach.
Shear: A New Way To Evaluate Branding and Package Design (Part 4)
The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Designer Anushka Suji NAIL’s It
Anushka Suji is the newest Studio Designer for Nail Communications. Suji will support the 24 year old agency’s design work and help develop creative assets for client programs and internal efforts.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Pentagram Co-Founder Colin Forbes Passes
The celebrated designer and co-founder of Pentagram has passed away at age 94. During his career Colin designed graphics and visual identities for a wide range of clients and industries.
Gericke, Beeler, Johnson, Jacobson Are SEGD ‘Classmates’
SEGD’s class of Fellows for 2022 includes Michael Gericke of Pentagram, Julie Beeler and Brad Johnson of Second Story, and Alan Jacobson of Exit Design. Past Fellows include Ed Schlossberg, Paula Scher and Massimo Vignelli.
COLLINS and CNET Channel Golden Age Of News
CNET, a leading technology media brand, has been rebranded by COLLINS – featuring a new logo, refreshed site design and contemporary content – as it expands beyond tech.
City Of Chicago App Connects Teens With Activities
Chicago launches its first-ever teen-oriented app to help locate youth programming, events, and jobs in their communities and across the city. EX3 Labs of Chicago and Tampa is the developer.
GoFundMe Goes For Digital Empathy
GoFundMe is taking a more sensitive approach to grief, with a new design flow for those organizing fundraisers for funeral and memorial costs that reframes the experience to feel more personal and less transactional.
JMS Puts Human Face On Analytics
Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.
Gould Evans Is Now Multistudio
National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.
Instagram Rebrand Embraces The Squircle
Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.
MullenLowe’s Work May Offend You
The Brooklyn Film Fest’s campaign from MullenLowe New York will tutor you on how to talk politically-correct about the movies. The tongue-in-cheek “course” is a reminder that indie films are meant to be provocative and reflect many perspectives.
Jessica Parker Gilbert To Head Of Product For WaPo
Jessica Parker Gilbert now leads the Product and Product Design teams working on the entire suite of Washington Post branded products.
Two Things To Tourists: Stay Sunny
Creative agency Two Things has created a campaign that employs non-traditional media and partnerships with local businesses to remind surging Sun Valley tourists not to be rude, disrespectful or aggressive.
Shutterstock Acquires Largest Video-First Content Marketplace
Shutterstock has announced the acquisition of Pond5, a major video-first content marketplace for filmmakers, media organizations, and marketers worldwide.
Pearlfisher Promotes Former Intern Jess Phillips To Creative Director
Jess Phillips becomes Pearlfisher London’s new Creative Director following an internal promotion. She has been with the firm since an internship in 2012.
First-Ever Barbie Doll With Hearing Aid
This June Mattel is releasing a new set of dolls as part of its ongoing response to calls for diversity and inclusion in toy making. This includes a Barbie doll with a hearing aid.
Heinz Explores Ketchup Bottle Of Tomorrow
Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.
Trillion Elevates Fenway Park Menu Systems
Utilizing modern typography, with a nod to the history of Fenway, Trillion transformed Aramark’s menu systems into a sophisticated touchpoint for fans hosting an event at the venerable stadium.
Troup (Almost) Breaks TikTok
Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.
Knapp: Accessibility Is Fundamental
Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Iridescent Installation By C&G Partners
The Rockefeller University has a new iridescent display by C&G Partners for its annual award honoring women scientists. The design features a floating hexagonal lattice of lightweight aluminum and changeable translucent panels.
Clear EnvyPak Envelopes USPS Approved For Wafer Seal Closures
Univenture’s EnvyPak® envelopes have received updated USPS automation letter approval for closure with wafer seal.
Jenna Capobianco For The Common Good
Common Good, formerly LRXD, has named Jenna Capobianco as the agency’s first executive creative director. She has worked at Wieden + Kennedy, Fallon, and Hal Riney San Francisco.
Embracing A Flexible Work Model That Keeps Everybody Happy
Today, there are more options for new work arrangements – but also for friction. Paul Flaharty of Robert Half on how teams can successfully develop a flexible work model.
KCRW Radio: Always On LA
work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.
Frontier Logo Promises Connection
A new visual identity reinforces Frontier’s positioning as a leading communications provider offering gigabit speeds to connect consumers and businesses in 25 states.
Packaging Good Clean Fun
BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.
Colossus Makes Big Time Addition of Allison Waters Doherty
Boston-based creative agency Colossus has made an integral addition to its Executive Leadership team, hiring Allison Waters Doherty as general manager of Design.