Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
Tag: Graphic Design USA
AIGA Worldstudio Scholarship Announces Jurors
AIGA Worldstudio Scholarships support under-recognized and economically disadvantaged students pursuing degrees in graphic design, photography, and illustration. This year’s jury has now been announced.
Design Your Future: A Professional Development Plan for Creatives
Paul Flaharty of Robert Half with thoughts on how and why you should put some love and care into crafting your career path. Creating a personal plan, a roadmap for success and satisfaction, can surely be of help.
Article 5: Designing For Good | Capturing Attention
Last winter, GDUSA introduced a ‘Designing For Good’ category as part of our annual Graphic Design Awards program. Here is the 5th in a series of articles that explore the winners, the creative challenges, and the impact.
Apple and BBDO Canada Big Winners at The One Show
“The One Show is 50 years young, and we continually strive to push boundaries, remain relevant, and are constantly evolving as the industry does,” says CEO Kevin Swanepoel. Apple, BBDO, W+K are among the big winners.
Frankel Identity Changes Conversation
Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.
2023 GDUSA Top Design Schools
GDUSA presents our 60 favorite institutions or programs that prepare students to work in professional graphic design.
Working With McGruff The Crime Dog
Shay Onorio has worked in brand strategy and design for more than 24 years for organizations throughout the DC Metro Area—and this year, she’s partnering with McGruff The Crime Dog, to help the National Crime Prevention Council (NCPC) shed a light on the global fentanyl epidemic.
Mohawk and Fedrigoni Expand Partnership
Mohawk will be the North American distribution partner for Fedrigoni Specialty Papers effective July 2023. Mohawk’s distribution partners, and community of creatives and printers throughout North America, will have access to the wide Fedrigoni creative portfolio with few limitations.
Skittles Follows The Rainbow
For the second year, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the community.
Jim Beam Branding Has Spirit Of Place
A visual identity and package design by Turner Duckworth, along with advertising by Leo Burnett, give leading bourbon brand Jim Beam a sense of history and place as well as a fresh energy and optimistic positioning.
Article 2: Designing For Good | The Impact of Design
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. Here is the second in a series that explores the category winners, their work, and the impact.
JDO Rebrands Sunscreen As Skin-Lover
JDO takes Hawaiian Tropic beyond the beach with a modern new look that highlights the sunscreen brand’s skin-loving credentials. The identity seeks to shift the venerable product from a carefree beach product to a skin-loving brand.
To Further ESG and Carbon Commitments, Start With Signage
Alex Burkholder and Peter Muller of Gensler recommend that, when looking for an impactful, actionable, and timely way to move the needle in support of ESG and carbon goals, start with a fundamental, yet often overlooked tool: signage.
JKR Refreshes Nordstrom Rack Logo
A creative strategy and brand identity system developed in partnership with JKR seeks to bring a bold, fresh and distinctive communication style to the off-price market. Nordstrom Rack elements include a new logo, custom typeface, and more vibrant palette.
Opara Collaborates On Cannabis Brand
Pentagram partner Eddie Opara creates the brand identity and packaging for a cannabis brand with the mission to right the wrongs of the War on Drugs especially with regard to incarceration rates. Ben of Ben & Jerry’s Ice Cream is the company founder.
ECP and OAAA Raise Earth Day Awareness
Advertising agency Extra Credit Projects (ECP), in partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA) is bringing international awareness to Earth Day.
The Hottest Design Roles and How to Recruit for Them
Paul Flaharty of Robert Half discusses the hot job market and what it takes to find and retain talent. While a competitive salary is important, he says, it’s not the only factor that counts: think benefits, culture, values, growth.
Rich Tu Enjoys Sunday Afternoon
Rich Tu has joined hybrid creative studio/artist rep firm Sunday Afternoon as ECD/partner. He is deeply immersed in youth culture and will help brands connect with that important group as he runs the design studio and recruits new diverse talent.
Dyslexic Designer Busts Stigma
The new Schwab Learning Center is a stigma-busting innovation lab for Stanford University and local high school students with dyslexia and other learning differences. Designer Gil Gershoni, a dyslexic himself, sees the differences not as disabilities but rather as hyper-abilities.
FAY Branding For Harmonic Embraces Data As Dynamic
FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.
Reuter: A Web Designer’s Responsibility to Accessibility
Alan Reuter of MCD Partners on why making accessible web design systems a priority — design that is truly for everyone — is a net benefit for you, your user base, and your business.
The Republik Gets Happy Dirt To The Show
When Happy Dirt, an organic produce wholesaler, needed a Trade Show Booth, they turned to The Republik for their creative and marketing expertise.
SMAKK Identity For Tabu Rejects Taboo
SMAKK has developed a brand identity for Tabu and its sexual wellness kit for women over 50. This meant reshaping the brand to be more approachable, dignified and credible in order to deconstruct the notion that sexual health has an expiration date.
Article 1: Designing For Good | The Power of Design
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. This is the first in a series of six articles that take a deeper look at the category winners, their work, and the impact of their winning projects.
Haddad & Partners’ Sweet 16th Anniversary
Ad agency, Haddad & Partners celebrated its 16th anniversary — and March Madness — and a new agency logo — at an epic party last week. UConn basketball greats engaged agency members in a pop-a-shot competition at Dockside Brewery in Milford CT.
Bader Rutter Rebrands TEMPO To Elevate Women
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
Bulletproof Unleashes Captain Morgan’s Spice
Captain Morgan has unveiled a new package design by Bulletproof which begins a global rollout following the launch of the global ‘Spice On’ campaign last summer. Liquid spice is the hero of the new creative.
How Molson Coors and BrandOpus Have Grown a Relationship of Trust
Molson Coors has grown its brand for many consecutive quarters. One reason: its close relationship of trust with branding agency Brand Opus. Caroline Winnington of the agency and Stewart Yepes of Molson Coors discuss.
US Army Rebrand Reflects Changing Times
To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo by Siegel+Gale and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.
Design Army’s Artful Realty Branding
Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.
Shakespeare’s Globe Typeface Uses Designs From First Folio
On the 400-year-anniversary of Shakespeare’s collection of works, the theater’s inhouse design department joined forces with Typeland to create a custom typeface for the season’s posters.
Cooper Hewitt Adds Digital Curatorial Department
Cooper Hewitt, Smithsonian Design Museum is creating a Digital curatorial department which will collect and care for born-digital work. The new department is led by Andrea Lipps. It is the first new collecting department in 125 years.
Häagen-Dazs Honors Female Founder On International Women’s Day
Häagen-Dazs Vanilla ice cream has been renamed the ‘Founder’s Favorite’ on International Women’s Day in recognition of founder Rose Mattus’ contributions. The company supports women who ‘Don’t Hold Back’. Creative concept by Forsman & Bodenfors NY.
The Makeup Of A Challenger Brand Marketing Team
Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.
Two Things: Every Sneaker Tell A Story
Two Things and agency head Paulo Ribeiro helped introduced Novella, a premium sneaker brand built around stories. The agency was involved with the creation of the brand in its infancy as well as the structure for releases, identifying the artisans and working to bring the product to life.
Elmwood Supports Financial Literacy
Elmwood creates the visual identity for The Economic Justice Partnership, a new initiative from the University of Pennsylvania that seeks to deliver financial literacy to first generation and low-income college students from minority communities.
Jan Middendorp To Receive TDC Medal
The Type Directors Club’s highest honor recognizes individuals and institutions who have made outstanding contributions to typography. Jan Middendorp is the latest recipient and will receive the medal in May.
‘Last Men Standing’: Maidens and O’Brien
After 43 years together, two stalwarts of the San Francisco area graphic design community, Duane Michael Maidens and Daniel Patrick O’Brien, are retiring before year’s end. Shown here: dozens of Bay Area creatives circa 1980.