JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Tag: graphic elements
Breakstone’s Branding Plays On Heritage
BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.
Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.