Elmwood London partnered with pharmaceutical company Perrigo to develop the visual identity for Opill, the first daily over the counter oral contraceptive. The medication is being rolled out in US pharmacies.
Tag: healthcare design
Meg Beckum on Authentic Healthcare Design
Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.
AIGA CT Launches Healthcare4ALL Design For Democracy Initiative
AIGA Connecticut Design for Democracy has launched an initiative asking creatives to submit their designs on why all Americans should receive healthcare.
The Role of Human-Centric Design Thinking in Healthcare
Healthcare companies put emotional connection at the core of their brand strategy, argues Karin Bauer of SGK Healthcare.