Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Tag: Heinz
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Heinz: Vegan Isn’t All Kale and Quinoa
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
Beanz Meanz Heinz Comes To Life On Limited Edition Cans
Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the iconic Beanz Meanz Heinz slogan with limited edition packaging in the UK.