BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.
Tag: identity
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Visualizing A Virtuous Cycle
Chermayeff & Geismar & Haviv have designed the logo for Corus International, the new parent brand for Lutheran World Relief and IMA World Health.
RARE Design Wins Golden Glove
MLB’s Milwaukee Brewers franchise is retiring its script logo in favor of an updated version of its iconic “ball-in-glove” symbol for its 50th anniversary.
New Chicago Fire Logo Ignited
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Wolff Olins Presents The Complete View
Wolf Olins created the branding and identity for Breast Cancer Now as a complete charity that focuses on both research and care.
Spotify Ads Evoke Nostalgia For Classics
Created by Who Wot Why, a UK Spotify campaign features a series of quirky ads that target an audience of listeners who grew up from 1979 to 1999.
Paris Presents 2024 Olympics Logo
The Paris Olympics has a logo. The design is said to bring together three symbols connected to sport, the Games and France: the gold medal, the Olympic and Paralympic flames, and Marianne.
New Yahoo Logo Angles For Change
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Son Honors Mom With Perfect Toffee
One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Huge Mobile-First Rebrand for Android
The Android operating system now runs 2.5 billion devices; a brand refresh from Huge and Google focuses on a mobile-first digital experience.
Watermark Lets Sun Shine Through
Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
Seal and Ribbon Elevate Cracker Barrel
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Proverb Helps Building Be Bold and Graphic
The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
Chase Captures Natural Flow For X2 Energy Drink
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
UNO Creates Dynamic Brand For Smithsonian Latino Center
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
Finn Partners Updates ABA Logo Design
The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Jan Sabach Builds Identity For Baba Settlement
Jan Sabach created the identity for the Baba settlement in Prague is one of Werkbund’s six experimental settlements in Europe. This identity supports the efforts of Prague to be awarded a European Heritage Label recognition for the unique collection of 33 functionalist buildings.
Rebrand By Retail Voodoo Salutes American Hops
Retail Voodoo created a new logo that represents the past, present, and future Yakima Chief Hops, a grower-owned supplier of American style hops to the world.
New Animal Planet Identity Goes Global
Chermayeff & Geismar & Haviv have redesigned the logo for Animal Planet network to make it more appealing globally and more adaptable for digital applications.
CBS Opens Eye to Digital Age
In collaboration with production company Sibling Rivalry, CBS has a new eye-opening identity for the digital age.
Starfish Builds Bridge For ADL
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
Lippincott Modifies Century-Old DuPont Oval
DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
Rule29 Builds Coffee House Brand From Ground Up
Branding Blackberry Market allowed Rule29 Creative to build a design experience from the ground up.
Taking The Dunkin’ Brand Beyond Donuts
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers Changes Name in Wellness Push
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
Uber Reimagines How the World Moves
A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.
Perdue Packaging Ahead Of The Flock
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
BuzzFeed Spinoff Evokes Traditional Newspapers
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
10 Iconic Logo Designs
A quick look at the purpose of logos and ten of the most iconic and influential today.
Refined Serif and Premium Print Elevate Venerable Winery
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
Best Buy Logo Minimizes Shopping Tag
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
COLLINS Maps A New San Francisco Neighborhood
COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.
Landor Brings Bayer Cross Into Digital Era
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
NPES Rebrands as Association For Print Technologies
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.