The design for REFRAME, a video innovation conference hosted by Vimeo, sought to go beyond conventional brand assets, incorporating resolution as a key component. This was done using generative tools that could alter the look of the brand depending on the proximity of the event venue.
Lippincott rebrands The New York Historical to help the institution redefine its 220-year role in American culture. The museum identity drops its ‘Society’ roots to embrace a more inclusive future that features open dialogue and an emphasis on ‘our nation in conversation.’
Checkmyfile’s rebrand has overhauled the digital experience so that checking credit becomes a lifelong habit, not just a one-time task.
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
Chermayeff & Geismar & Haviv designs the identity for America250, a nonpartisan celebration of the 250th anniversary of the signing of the Declaration of Independence. The image suggests unity, cohesion, continuity, an ongoing journey.
Legendary designer Ken Carbone, a recipient of the 2012 AIGA medal, is currently a Senior Advisor to the Chicago-based strategic branding firm 50,000feet. He shares with us ten designers, then and now, who have inspired him.
The Archer School for Girls has reintroduced itself with a brand identity developed in partnership with global design agency Design Bridge and Partners. The identity combines the classical and modern.
Greteman Group announces the elevation of Tasha Wentling to art director at the aviation-focused marketing agency. Wentling joined the firm full-time four years ago, and previously served as a graphic designer.
New packaging and identity by Young & Laramore position Bit-O-Honey as a subtly and sophisticated sweet treat. Colors, custom type and illustrations showcase natural ingredients.
BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.
Span has announced Nick Adam as Associate Partner and Design Director. Since joining Span in 2020 as design principal, Adam has led numerous cultural, institutional, and civic focused projects for the studio.
The Bronx Museum has launched a new brand identity, with the aim of strengthening its presence in the community and highlighting its programming to the wider city of New York.
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.
National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.
Kevin Hall Design recently completed an identity program for the City of Milford’s Senior Center in Connecticut.
Mucca crafted a surreal fantasy with avant garde identities for Aparium’s Daxton Hotel and Madam Restaurant.
New York-based brand design studio ThoughtMatter and popular cartoonist Gemma Correll have collaborated for this launch of Moopers; a new online community from The Fetchery specifically created for pugs and pug lovers.
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
Turner Duckworth has crafted a new visual identity system for Maker’s Mark bourbon that builds off the famous red wax dip that tops the bottle.
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
BRIGADE worked closely with INSA, a Massachusetts recreational cannabis startup, to create a stand out visual identity and packaging system.
