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Tag: identity system

Baskin-Robbins Says ‘Seize The Yay’

Package Design USA (PDUSA), Top Stories April 11, 2022April 11, 2022 Ilana Greenberg

Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.

San Diego Museum Identity Is Happening

Fresh March 30, 2022April 4, 2022 Ilana Greenberg

The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.

Liquid Agency Opens Up San Jose

Fresh, News March 8, 2022March 8, 2022 Ilana Greenberg

Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.

Public Address Says Yes To Small Batch Experiments

Package Design USA (PDUSA) July 13, 2021August 13, 2021 Ilana Greenberg

Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.

Carnegie Hall Bows To Past

Fresh, Top Stories June 7, 2021July 13, 2021 Ilana Greenberg

Created in partnership with Champions Design, Carnegie Hall’s updated visual identity includes a new logo and monogram inspired by architectural details of the 130-year-old landmark building.

Stitzlein Studio Creates Rising Tide

Fresh, Top Stories April 1, 2021April 16, 2021 Ilana Greenberg

Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.

SMAKK ‘Accelerates’ NYC Sustainability

Fresh April 1, 2021April 7, 2021 Ilana Greenberg

The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.

Carsation Becomes Skedaddle

Fresh August 15, 2020September 7, 2020 Ilana Greenberg

Carsation becomes Skedaddle with rebranding from The Gate NY. Graphics support the value proposition of fast-turnaround, online used-car sales.

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