Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Created in partnership with Champions Design, Carnegie Hall’s updated visual identity includes a new logo and monogram inspired by architectural details of the 130-year-old landmark building.
The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.