Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
Tag: identity
Community Is Key in Brooklyn Symphony Orchestra Identity
The Partners New York create a new brand identity for The Brooklyn Symphony Orchestra as it seeks to reach out to the community.
Red Peak Identity For Tech Firm Focuses on Connections
Brand strategy and design agency Red Peak created a visual identity, logo and brand personality for the former TBC Holdings, an ad tech company, which recently took the name Vivial.
Fresh Look For InSource Association For In-House Creative Leaders
A professional association for in-house creative leaders gets a fresh look.
Health and Fitness Chain Flexes The Power of Branding
Town Sports International is in the midst of a pilot program to update its 150 clubs with the help of New York digital agency Kettle.
Work-Order Lets Kodak Be Kodak
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Sagmeister & Walsh Energize New Meetup Identity
Meetup has overhauled its image and apps because “everything has to be blown up once in a while.” Design credits to Sagmeister & Walsh in collaboration with Meetup design director Jen Gergen.
Taylor Design Helps Young Adults Find Their Turning Point
Taylor Design has named, designed and developed a website that helps young adults in Connecticut who are struggling with mental illness.
Dell Rebrand Envisions New Day For Tech Giant
Brand Union has created a new visual look for Dell, Dell Technologies and Dell EMC that focuses on the company’s transformation to “a new day.”
Struck Strikes New Visual Theme For Universal Studios Hollywood
Struck creative agency updated the logo for Universal Studios Hollywood, and did it in such a way that it paired nicely with all the assets in the Universal parks portfolio.
Chermayeff & Geismar & Haviv Creates Heroic Identity
Chermayeff & Geismar & Haviv have designed a new identity for Course Hero, an educational online platform.
Subway Turns Page With Fresh Logo and Ad Campaign
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Kids II and Joe Duffy Put Heads Together For Baby Mind Enrichment Products
Kids II relaunches its signature brands with a collaboration between Joe Duffy and the inhouse creative design team led by Adam Bain.
Hornall Anderson Brands Purpose-Driven Cruises
Hornall Anderson worked with Fathom cruises to help develop social impact cruises.
Ferroconcrete Urges Wine Shoppers To Winc Responsibly
New packaging and identity for personalized wine club
Yoshinoya Lettermark Solves Cross-Cultural Challenge
Chermayeff & Geismar & Haviv focus on distinctive lettering style for Yoshinoya Japanese Restaurant chain logo and identity.
Thinkso’s Give a Brand!® Celebrates Five Years of Pro Bono Rebranding
Thinkso is giving a free brand makeover to a worthy medical care nonprofit; please vote online to help choose the winner.
StubHub Downplays Tickets In New Branding Campaign
Duncan/Channon identity for StubHub embraces a new end-to-end event mission.
Wolff Olins Identity for Grubhub Focuses On Dining Moments
Wolff Olins developed a new visual language for Grubhub that celebrates food and micromoments.
A New Visual Identity for Hunter Douglas
An opportunity to add elegance and distinction to a familiar name.
AT&T and Interbrand Redraw The Globe
Interbrand and AT&T evolve the Globe logo for new markets and environments.
Metropolitan Museum of Art Logo Is Welcoming But Controversial
Wolff Olin’s graphics for The Metropolitan Museum of Art makes the institution more accessible but has drawn criticism.
Latin Music Label Fania Evolves for a New Generation of Fans
Lion Agency creates new identity for venerable Latin music label Fania.
Alexander Isley Freshens Food & Agriculture Center Identity
Alexander Isley freshens up Stone Barns Center Food & Agriculture Center in Pocantico Hills NY.
Bill Gardner Brings Forth LogoLounge 9
Bill Gardner continues his book series on new logos and identities
Amaze Living Logo Feeds Off Human Behavior
Living logo from digital technologists at Amaze feeds off human activities
Pentagram’s Bierut Designs Wild(life) Identity
Wildlife Conservation Society identity appeals to park visitors and policy makers.
Awesome On-Air IDs For Adult Swim
New Adult Swim ID by Awesome is a stream of consciousness dreamscape
Cicis Moves Beyond Pizza With New Identity
Cicis logo, identity and packaging helps move franchise beyond pizza
Cult Marketing Draws A Link Between Ohio and Joy
TourismOhio has unveiled the new brand, developed by Columbus-based Cult Marketing
SFMOMA Identity Inspired By Hills, Fog and Nonconformity
SFMOMA has repositioned its brand to reflect the expansion of its physical plant and to express an more open and welcoming attitude.
Mucho Logotype Evokes Gritty Tenderloin District
Mucho borrowed typefaces from signs around the San Francisco Tenderloin for an eclectic and gritty symbol of the neighborhood.
Hansen Belyea Plays With Blocks For Allegro Pediatrics
Hansen Belyea repositions venerable pediatric practice with unique name and playful logo made of blocks.
Chen Design Supports Synagogue’s Capital Campaign
Chen Design Associates conceptualizes a traditional yet progressive community ethos for Congregation Beth Sholom
Grid Motif Inspires MCA Chicago Visual Identity
The Museum of Contemporary Art Chicago has a new visual identity developed by global design studio Mevis & Van Deursen.
Pearlfisher Adds Adventure To Trump SoHo Cocktail Lounge
Pearlfisher has branded Trump SoHo® New York’s newest cocktail lounge, Mr. Jones.
A3 Design Frames George Eastman House
The George Eastman House rebrands care of A3 Design.
Design Army Fashions Rebrand For Optician
Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…
BORO Hotel Designed From The Ground Up
IdeaWork Studios, hospitality branding specialist, was on-site as outer borough hotel was built.