Petcare brand Hartz has partnered with creative and media agency of record Cutwater to launch a social-forward campaign. Entitled “Unconditional Love Confessions,” it captures pet parents admitting the peculiar behaviors and constant needs they secretly find endearing about their dogs and cats.
Tag: integrated campaign
MullenLowe’s Work May Offend You
The Brooklyn Film Fest’s campaign from MullenLowe New York will tutor you on how to talk politically-correct about the movies. The tongue-in-cheek “course” is a reminder that indie films are meant to be provocative and reflect many perspectives.
ECP: Homelessness Is A Problem
Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season
Sappi Ideas That Matter Celebrates 20th Anniversary
Sappi North America, Inc. has named 2019 recipients of its annual Ideas that Matter grant program. Celebrating its 20th year, the program provides funding to support the production and distribution of social impact print projects with integrated campaigns.