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Tag: jkr

Celebrating The ‘&’ In M&M’s

Fresh, News January 29, 2022February 7, 2022 Ilana Greenberg

M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.

Mr. Peanut Sheds His Shell

Fresh, Top Stories May 25, 2021May 25, 2021 Ilana Greenberg

Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.

JKR Simplifies OTC Medicine Market

Fresh, Top Stories April 1, 2021April 7, 2021 Ilana Greenberg

Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

JKR Intros Heinz Global Masterbrand

Fresh, Top Stories June 10, 2020June 16, 2020 Ilana Greenberg

A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.

Sub-Brand Hustles Way To Top

Package Design USA (PDUSA) January 20, 2020January 28, 2020 Ilana Greenberg

Jones Knowles Ritchie has designed the identity and packaging for Hustle, a new energy drink approved by the likes of Drake and Billie Eilish.

Taking The Dunkin’ Brand Beyond Donuts

Fresh, News, Top Stories October 2, 2018October 2, 2018 Ilana Greenberg

Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.

Metallica Song Inspires Sonically-Infused Whiskey

Package Design USA (PDUSA), Top Stories September 1, 2018September 25, 2018 Ilana Greenberg

JKR develops the brand design and creative executions for the launch of Blackened, a new whiskey created by heavy-metal icons Metallica and master distiller Dave Pickerell.

Dunkin’ Donuts Names JKR For Brand Management

Package Design USA (PDUSA) July 11, 2018 Ilana Greenberg

Dunkin’ Donuts has appointed Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy while its summer look and packaging is undergoing a freshening up.

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