The campaign for Volkswagen’s ID.Buzz by Johannes Leonardo isn’t just another car reveal but a celebration of the rebirth of an iconic car that is a memorable part of America’s 1960s history, culture and legacy.
Tag: johannes leonardo
BrandOpus Unifies Oscar Mayer
Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
Volkswagen Logo Drives New Direction
Volkswagen has a new logo was designed with the digital world in mind, hence a two-dimensional appearance; it is part of a forward-looking corporate facelift aprés scandal.
Volkswagen Engineers Atonement Into New Branding
Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.
Mass Mutual Logo Symbolizes Holistic Solutions
MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.