Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Tag: jones knowles ritchie
JKR Makes Baskin-Robbins Cool Again
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Sub-Brand Hustles Way To Top
Jones Knowles Ritchie has designed the identity and packaging for Hustle, a new energy drink approved by the likes of Drake and Billie Eilish.
JKR Styles New Haircare Brand
Jones Knowles Ritchie has developed a comprehensive visual identity system for new haircare brand, FORM, while design firm Bone+Black is responsible for the bottle structure.
Beanz Meanz Heinz Comes To Life On Limited Edition Cans
Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the iconic Beanz Meanz Heinz slogan with limited edition packaging in the UK.
Patriotism Bubbles To Surface In Budweiser’s America Rebrand
For the summer of 2016, Budweiser and its bottles and cans go as patriotic as possible
Domino’s New UK Pizza Boxes
jones knowles ritchie gives Domino’s delivery boxes a colorful refresh with sharable new domino theme.
Bud Light Doubles Down On Blue
Jones Knowles Ritchie redesigns Bud Light cans and bottles for a new generation.