Landor & Fitch is now simply ‘Landor’. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s offerings expand and evolve. The signature color is a nod to the firm’s ferryboat origin story.
Tag: landor
America250 Underway With Landor Branding
Talk about a challenge! Landor Chicago has developed the logo and branding for the America250 Foundation, whose mission is to build unity and engagement, as well as reflect diversity and change, in the run-up to a polarized nation’s 250th anniversary in 2026.
Covidesign Spotlight: Talking Windows
Landor and FITCH, creative partners occasionally operating as a single team, respond to the UN call for positive graphics promoting public health.
Landor Renews Kellogg’s Boxes Across Europe
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
Comfort Hotels Embrace New Landor Logo
The Comfort brand from Choice Hotels sports a new logo created by Landor symbolizing change and transformation.
Landor Steers Spinoff To Mobility Positioning
Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.
Jane Geraghty Is Next CEO At Landor
Landor has named Jane Geraghty CEO effective January 1. The firm was founded in 1941 by Walter Landor and now has 29 offices. Geraghty has held posts at Saatchi, McCann-Erickson and Ogilvy.
Landor Identity Captures Human Conversation
For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.
Landor Identity for Australian Open Is Game Changer
Landor Australia reinforces the Australian Open’s reputation for fun and innovation with a new identity.
Landor Helps Cracker Barrel Launch Modern Southern Restaurant
Landor partners with Cracker Barrel to cook up a whimsical, inviting brand and environment.
Landor Logo and Livery Elevates Alitalia
Alitalia has introduced a new brand identity, including a fresh livery.