Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Tag: LANDOR & FITCH
Scott Beffort Heads New Landor & Fitch Toronto Studio
Landor & Fitch announces a new studio at the Waterfront Innovation Centre in Toronto to serve clients and to contribute to the thriving creative community. Scott Beffort is Executive Director.
Joe Crump: 5 Technographic Changes
Joe Crump of Landor & Fitch on why brands must leverage technology – AR, QR codes, a Metaverse strategy, and more – to drive innovation, connect with their consumers and evolve their story.
Walmart Goes Omni Shopping
Designed by Landor & Fitch, Walmart has unveiled its signature experience ‘Time Well Spent,’ the second phase of a digital shopping experience that help customers navigate the omni shopping experience.
Global CMO At Landor & Fitch
Landor & Fitch appoints Jane Bloomfield as Global Chief Marketing Officer. Bloomfield develops new business, marketing, and communication strategies, oversees the global Marcoms team and PR agency relationship, and fosters collaboration across the firm’s 1200 people in 19 studios.
Landor & Fitch Honors Memory of 9/11
In honor of the 20th anniversary of 9/11, Landor & Fitch designed the XX New York campaign to support a volunteer fundraiser for the New York Police and Fire Widows’ and Children’s Benefit Fund – also known as Answer the Call.
M&M’s Hang Out At Mall Of America
M&M’s partners with Landor & Fitch to bring a new M&M’s Mall of America store to life. It’s big and colorful. And, of course, includes selfie-worthy backdrops and shareable social moments.
Matthew McNerney Is Named Creative Director, Experience
Landor & Fitch has appointed Matthew McNerney as Creative Director, Experience for the New York studio.
Integrating A ‘PHD’ Strategy Across Brand Channels
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
Alasdair Lennox To Creative Director of Experience
Global brand and design consultancy LANDOR & FITCH appoints Alasdair Lennox Group Executive Creative Director of Experience, Americas.