Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
Tag: logo design
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
COLLINS and CNET Channel Golden Age Of News
CNET, a leading technology media brand, has been rebranded by COLLINS – featuring a new logo, refreshed site design and contemporary content – as it expands beyond tech.
Rizco Rebrand Highlights Evolution
Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.
Sibling Rivalry Identity Is Classic
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Butchershop Stars In Brand Transformation
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Liquid Agency Opens Up San Jose
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.
Lippincott Unfurls NYC Pride Brand
Heritage of Pride, a nonprofit that plans and produces NYC’s official LGBTQIA+ Pride events, reveals a new brand identity by Lippincott that reinforces a commitment to uplift the community.
Public Address Brands New H&R Block Mobile Banking Platform
Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.
Wieden+Kennedy Draws A Blank
Based on the premise of a blank label, to be used as a space to amplify social justice and community initiatives, the project presents Wieden+Kennedy with the unique challenge of designing around an empty space.
Prophet Brews Purpose-Driven Identity
Anheuser-Busch recently introduced a new global company purpose and, with it, a new visual identity developed by Prophet.
Top 10 Design Stories of 2021
As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Turner Duckworth Identity Honors Brotherhood Sister Sol
The Turner Duckworth design agency recently partnered with The Brotherhood Sister Sol (BroSis) to create a new visual identity for the non-profit organization.
BBC Updates and Defends New Logo
The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services
COLLINS Visualizes Can-Do Attitude
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
LogoLounge 13 Open For Submissions
LogoLounge.com is currently accepting submissions for LogoLounge Book 13, which will feature 3,000 of the best and brightest logos from around the world.
ROOK/NYC Packaging Plants Seed For Growth
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
Pearlfisher Branding Taps ‘Inner Super Human’
Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.
Landor & Fitch Honors Memory of 9/11
In honor of the 20th anniversary of 9/11, Landor & Fitch designed the XX New York campaign to support a volunteer fundraiser for the New York Police and Fire Widows’ and Children’s Benefit Fund – also known as Answer the Call.
Cleveland Guardians Field A New Look
The Cleveland Indians are no more. Cleveland’s major league ball club declared a name change from the Indians to the Guardians, unveiling a new logo and campaign video voiced by Tom Hanks and soundtracked by The Black Keys.
Affinity Creative Toasts Women’s Empowerment
Affinity Creative Group designed and developed a new digital style and website for Cycles Gladiator Wine. The branding is Inspired by the concept of women’s empowerment.
C&G&H Balances Medical Data Startup Logo
Chermayeff & Geismer & Haviv have designed a logo for the Truveta platform, founded by a group of major healthcare systems to provide more than 15% of clinical care in the US.
Anton Tielemans Drives LPGA Golfer’s Logo
Tielemans Design creates a logo for LPGA golf pro Dana Finkelstein.
Shepard Fairey’s LA Tourism Logo
LA’s new tourism logo is a collaboration between Shepard Fairey‘s Studio Number One and design studio/font creator House Industries. The logo is intended to exude sunny optimism and a hint of street cool, with a gradient that says sunsets and diversity.
Don’t Forget To Call Mom
Creative Studio Grand Jeté explains the use of hidden symbolism, the process behind the logo’s creation, and how the ‘Call Mom’ founders Marc Rose and Med Abrous are represented in its iconography.
LogoLounge 2021 Trend Report
LogoLounge 2021: Designers as Scouts and Guides in Alien Territory
Women’s History Museum Looks To Future
Pentagram redesigns the visual identity for The National Women’s History Museum, the largest online cultural institution dedicated to the women who have transformed American history.
Carnegie Hall Bows To Past
Created in partnership with Champions Design, Carnegie Hall’s updated visual identity includes a new logo and monogram inspired by architectural details of the 130-year-old landmark building.
Panera Bread Icon Wild and Free
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.
Sturgis Motorcycle Rally Spreads Its Wings
Public Label has created new branding work for the Sturgis Motocycle Rally, the largest motorcycle rally in the world. The new look and feel represents the future of the Rally – appealing to Gen Y and Z who are driving modern motorcycle culture while immortalizing its heritage.
BrandOpus Unifies Oscar Mayer
Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
National Is Back In The National Gallery
The National Gallery of Art has reopened with a reimagined and reengerized brand led by gallery director Kaywin Feldman and staff with help from Michael Gericke and Pentagram.
Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Big Win For 49ers Inhouse Team
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Coca-Cola Unveils Minimalist Can Design
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Stitzlein Studio Creates Rising Tide
Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.