Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
Tag: logo design
ROOK/NYC Creates Vibrant Fashion Brand
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Big Win For 49ers Inhouse Team
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Coca-Cola Unveils Minimalist Can Design
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Stitzlein Studio Creates Rising Tide
Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
DixonBaxi Sees Hulu As Vessel
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
PepsiCo Designers Rise To Occasion
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
Municipal Leaders As Rockstars
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
ThoughtMatter Envisions Equitable Coffee Future
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
MullenLowe Design Helps Light FUSE
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Multiple Museum Logos Explore The Power Of Play
Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.
New Logo For Biden White House
Along with an entirely new web design, the White House has a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.
Logo Design Reveals Pfizer’s DNA
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
Shale Brewing Logo Redesigned By Site 14
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Nick and Elevation Slime NFL Playoffs
Creative company Elevation worked closely with Nickelodeon to develop branding for the ‘NFL on NickPlay,’ which aims to attract a younger generation to discover the excitement of the NFL in a fun and educational way.
GM Logo Accelerates Electric Future
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
JKR’s Tasty Burger King Rebrand
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Post-It Sticks To Flat Logo Trend
The new logo for Post-It brand has been simplified and, in so doing, has internet logo critics divided between bland (bad) and streamlined (good).
Joe Duffy Gets Dream Assignment
Founder and chairman of Duffy design group, Joe Duffy, has revealed a new brand identity for the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School.
Five Things To Think About When Updating Your Logo
Veteran Creative Director Theo Fels of Feisty Brown on when it may be time for your logo to experience a refresh.
Sun Rises On UAS Network
North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.
JKR Makes Baskin-Robbins Cool Again
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
Jewelry Brand Elegant and Badass
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
Affinity Awakens the Spirit of Alaska
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Brandpie Delivers Unitary AmeriCorps Brand
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
CBX Helps Smucker Pivot
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Gretel and The Athletic Get Inline
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Burns Group Gives App A Mommy-Approved Rebrand
Kindeu, a paid early childhood development app, tapped independent agency Burns Group to help differentiate themselves in a sea of free parenting resources and to rebrand their entire identity.
Trollback Reshapes Culture of Sound
In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
Carsation Becomes Skedaddle
Carsation becomes Skedaddle with rebranding from The Gate NY. Graphics support the value proposition of fast-turnaround, online used-car sales.
Grady Britton Breaks Produce Packaging Rules
Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.
Brandpie Positions EO For Growth
Brandpie unveils a new identity for the Entrepreneurs’ Organization, which is intended to convey EO’s vision to help entrepreneurs connect and grow together.
Odgis + Co Strengthens ESU Brand
The English-Speaking Union of the United States is celebrating its centennial year with a rebranding by Odgis + Co.
US Olympic Museum Logo Pays Homage
Chermayeff + Geismar + Haviv develop logo for new U.S. Olympic and Paralympic Museum in Colorado Springs CO.
Wolff Olins Understands The Mission
Wolff Olins helped rebrand Understood including a transformed and animated ‘U’ logo. A custom typeface and sonic identity are part of the refresh.
Jesus At Center of ‘Safe’ Church Logo
A new Church logo adds a visual component for the first time to emphasize the centrality of Jesus Christ in its name and teachings.
LogoLounge Book 12 Call For Entry
Don’t miss the chance for unlimited submissions to the graphic design industry’s most respected logo competition.