Oscar Mayer has unwrapped a new look, packaging and creative platform built to unite the extensive portfolio of products and bring the brand into the modern era. The Weinermobile survives!
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.
Along with an entirely new web design, the White House has a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Founder and chairman of Duffy design group, Joe Duffy, has revealed a new brand identity for the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School.
Veteran Creative Director Theo Fels of Feisty Brown on when it may be time for your logo to experience a refresh.
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Kindeu, a paid early childhood development app, tapped independent agency Burns Group to help differentiate themselves in a sea of free parenting resources and to rebrand their entire identity.
In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.
Brandpie unveils a new identity for the Entrepreneurs’ Organization, which is intended to convey EO’s vision to help entrepreneurs connect and grow together.
Chermayeff + Geismar + Haviv develop logo for new U.S. Olympic and Paralympic Museum in Colorado Springs CO.
Wolff Olins helped rebrand Understood including a transformed and animated ‘U’ logo. A custom typeface and sonic identity are part of the refresh.