Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.
Tag: logo design
‘The Cascade’ Helps Tell Samsung Streaming Story
Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.
CF Napa Reimagines Schug Crest
Schug Winery came to CF Napa to refresh and restructure their multiple tiers of wine for increased distribution. CF Napa’s packaging system features a refined crest, allows for differentiation between the offerings, and honors the brand’s legacy.
A Friendly Rebrand From Franke+Fiorella
Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
Niedermeier Visualizes Decarbonization
For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.
20th Annual LogoLounge Trend Report
For the 20th straight year, GDUSA publishes Bill Gardner’s LogoLounge trend report, the first and last word on logo trends and the cultural context within which they are conceived. As Bill says: “Only when you grasp the trends… can you transcend.”
Reverse Stress
LogoLounge 2022: Reverse Stress
Loopers
LogoLounge 2022: Loopers
Over Arching
LogoLounge 2022: Over Arching
Whiplash
LogoLounge 2022: Whiplash
Hand Dots
LogoLounge 2022: Hand Dots
Super Traps
LogoLounge 2022: Super Traps
The Republik Assists Harmony With Membership Drive
After creating a major rebrand for Harmony LGBT+ Allied Chamber of Commerce, the organization called on The Republik to help them attract more members.
Madwell Identity Shields Parks
Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
COLLINS and CNET Channel Golden Age Of News
CNET, a leading technology media brand, has been rebranded by COLLINS – featuring a new logo, refreshed site design and contemporary content – as it expands beyond tech.
Rizco Rebrand Highlights Evolution
Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.
Sibling Rivalry Identity Is Classic
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Butchershop Stars In Brand Transformation
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Liquid Agency Opens Up San Jose
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.
Lippincott Unfurls NYC Pride Brand
Heritage of Pride, a nonprofit that plans and produces NYC’s official LGBTQIA+ Pride events, reveals a new brand identity by Lippincott that reinforces a commitment to uplift the community.
Public Address Brands New H&R Block Mobile Banking Platform
Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.
Wieden+Kennedy Draws A Blank
Based on the premise of a blank label, to be used as a space to amplify social justice and community initiatives, the project presents Wieden+Kennedy with the unique challenge of designing around an empty space.
Prophet Brews Purpose-Driven Identity
Anheuser-Busch recently introduced a new global company purpose and, with it, a new visual identity developed by Prophet.
Top 10 Design Stories of 2021
As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Turner Duckworth Identity Honors Brotherhood Sister Sol
The Turner Duckworth design agency recently partnered with The Brotherhood Sister Sol (BroSis) to create a new visual identity for the non-profit organization.
BBC Updates and Defends New Logo
The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services