Chermayeff & Geismar & Haviv have redesigned the logo for the Culinary Institute of America. The updated identity is intended to help support the CIA’s expanded mission to promote food’s relationship to culture, economic quality, health and the environment.
Tag: logo redesign
Foodbank Branding Freshens Mission
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
Instacart Logo Points To Future
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on its familiar orange carrot, the emphasis has shifted to the green stem, which doubles as an arrow.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Rolling Stones Reimagine Logo At 60
The Rolling Stones have once again reimagined their iconic logo to celebrate the band’s 60th anniversary. The update is credited to British artist Mark Norton, who has contributed to the band’s projects over the years.
INSP Wrangles New Logo
Network INSP unveils its new look created by Paula Scher to solidify its brand and market position. It’s a hat with personality and more.
Volvo Latest Car Brand To Flatten Logo
Swedish car manufacturer Volvo has revealed a flat, less colorful version of its longstanding Iron Mark logo. The logo redesign is part of a trend that has seen multiple car brands switch from 3D to flat designs for their logos.
Agency Adopts Japanese Restaurant
To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.
New Logo For Biden White House
Along with an entirely new web design, the White House has a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
London Diners Get New York Edge
One of London’s most popular fast-casual diners has launched an all-new identity that keeps its iconic visual tone but with an NY twist.
Trollback Shapes New TBS Identity
Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.