Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
Tag: logos
Fox Sports Nets New College Basketball Look
A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.
BBC Updates and Defends New Logo
The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services
Trollbäck Flattens and Evolves ABC Network Logo
With the help of the Trollbäck branding firm, ABC reimagines a simpler globe logo with refined typography. The most noticeable change is the return to a traditional flat logo from a more 3D iteration.
Mock Logos Embraced By Brands
Emily Zugay’s makeshift logos can be seen as the profile pictures of many of the brands’ official TikTok accounts. When Emily jokingly shared attempts at redesigning iconic logos, it racked up millions of views, and caught the attention of some of the US largest companies.
Anton Tielemans Drives LPGA Golfer’s Logo
Tielemans Design creates a logo for LPGA golf pro Dana Finkelstein.
25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
Wolff Olins Presents The Complete View
Wolf Olins created the branding and identity for Breast Cancer Now as a complete charity that focuses on both research and care.
Rule29 Says Love Conquers All
Love conquers all! That is the hope behind Rule29’s new online community called LEO, whose mission is to encourage acceptance and love as an antidote to the divisiveness that surrounds us.
UNO Creates Dynamic Brand For Smithsonian Latino Center
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Jan Sabach Builds Identity For Baba Settlement
Jan Sabach created the identity for the Baba settlement in Prague is one of Werkbund’s six experimental settlements in Europe. This identity supports the efforts of Prague to be awarded a European Heritage Label recognition for the unique collection of 33 functionalist buildings.
Character Designs Fluidity and Empathy Into Apostrophe Brand
Character has rebranded YoDerm as Apostrophe with new logo, palette, look and feel. The service provides online access to board-certified dermatologists plus skin-care products.
WSCA Tunes In Website Design By Boldwerks
Boldwerks has designed the website for WSCA – Portsmouth Community Radio’s new website.
Rebrand By Retail Voodoo Salutes American Hops
Retail Voodoo created a new logo that represents the past, present, and future Yakima Chief Hops, a grower-owned supplier of American style hops to the world.
Uber Reimagines How the World Moves
A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.
10 Iconic Logo Designs
A quick look at the purpose of logos and ten of the most iconic and influential today.
Best Buy Logo Minimizes Shopping Tag
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
Trivago’s Wabi Symbolizes Fluidity and Imperfection
Global hotel search engine Trivago has rebranded with a new logo that represents authenticity, fluidity, human connection.
Landor Brings Bayer Cross Into Digital Era
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
New Dartmouth College Insignia Has Roots
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
This American Life Logo Raises The Flag
This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
MINI Logo Makes Minimalist Move
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
Young & Rubicam Forges New Navy Identity Aimed At Centennials
Young & Rubicam is the lead agency for a refreshed identity, series of commercials and a digital media strategy for the U.S. Navy.
Phenomenon Gets Personal With Home Loan Provider
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
RE/MAX Floats Refreshed Brand
Camp + King of San Francisco refreshed the logo for real estate network RE/MAX.
Kevin Hall Design Marks 25th Anniversary
Kevin Hall Design of Milford CT marks its 25th anniversary in business creating logos, brands and identities.
Michelin Man Gets Lean and Mobile
The famous Michelin Man logo has evolved from a 3D presence to a slimmer two-dimensional version that is in line with the company’s future-oriented “on the move” positioning. Not to mention that the new, lighter version also works better for digital and social media.
New Skype Logo Is Less Cloudy
Microsoft has introduced a newly redesigned logo for Skype that drops the fluffy clouds and puts it more in line with the parent company’s other products.
Relaxing Retro Colors Pitch Baseball Nostalgia
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Exit 3 Films Logo Inspired By Film Noir
Exit 3 Films reveals its first animated logo, created by Barth and Co in collaboration with animator/illustrator Dave Joly at Picturedance in Putnam CT.
Fortune Develops New Sans Serif Logo Inhouse
Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
Subway Turns Page With Fresh Logo and Ad Campaign
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Two Scary Scenes For Designers In New Ghostbuster Movie
Graphic Designer and educator David Langton was watching the new Ghostbuster’s movie and found it chilling in unexpected ways.
Netflix Adds New Narrow Icon For Apps and Social Media
Netflix introduces a simple one letter icon that it believes will work better for mobile app and social media purposes
2016 Logo Trends Report Sees Simplicity As King
Top 15 Logo Trends for 2016 via LogoLounge, a unique site that explores logo and identity design. Simplicity is king, typography is austere, and the circle is central as screens become smaller and more dominant.
Amaze Living Logo Feeds Off Human Behavior
Living logo from digital technologists at Amaze feeds off human activities
Favorite Logos of the Past Half-Century
CBS, Target, Apple, 3M, IP, I Love NY, Nike, FedEX, UPS, Shell, and so many more.
A3 Design Frames George Eastman House
The George Eastman House rebrands care of A3 Design.