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Tag: marketing

Unilever Food and Beverage Brands To Halt Kids Advertising

Fresh April 28, 2022April 28, 2022 Ilana Greenberg

Unilever will no longer be marketing its substantial portfolio of food and beverage brands to children. Citing new global principles for responsible marketing, the conglomerate has decided to raise the age limit from 13 to 16.

News Brand Confronts Black Trust Gap

Fresh March 12, 2022March 12, 2022 Ilana Greenberg

Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.

Colle McVoy: Long Live The Horse

Fresh, News, Top Stories March 5, 2022March 5, 2022 Ilana Greenberg

Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”

Mower Grows Digital Marketing Capabilities

People October 12, 2021October 10, 2021 Ilana Greenberg

Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.

HUSH and HBO Reimagine Retail

Fresh, Top Stories June 20, 2021June 20, 2021 Ilana Greenberg

In response to a post-COVID era, HUSH taps HBO Max’s sea of digital content for an AT&T in-store and virtual experience.

Grand Rapids Airport Campaign Takes Flight

Fresh May 14, 2021May 14, 2021 Ilana Greenberg

The 2021 campaign for Gerald R. Ford International Airport encourages safe travels in West Michigan and surrounding markets. It highlights enhanced cleaning and safety protocols.

Known Forms New Rock Center Brand

Fresh April 17, 2021May 5, 2021 Ilana Greenberg

Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.

Snapshots Of A Friendship: Working With Jim Erickson

Blog August 22, 2020August 22, 2020 Ilana Greenberg

Thoughts on working with Jim Erickson, unflappable, patient and humorous, and one of America’s leading photographers.

Custom Typeface Kicks Off Football Club Rebrand

Fresh August 1, 2020August 4, 2020 Ilana Greenberg

Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

Frank Collective Names and Brands New PopCorners Offerings

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.

The GDUSA Podcast #1: Scott Starrett of Tandem and AOC Advisor

Podcast January 9, 2019May 12, 2022 Ilana Greenberg

Host Gordon Kaye speaks with Scott Starrett, co-founder and creative director of Tandem Design, the firm responsible for Alexandria Ocasio-Cortez’s 2018 campaign design.

Tips For Working With A Digital Marketing Agency

Blog November 20, 2018April 15, 2019 Ilana Greenberg

Here are some tips for cultivating an effective relationship with a digital marketing agency to get the results you expect.

CMO Survey Finds Consumers Want To Get Physical

All Posts, Blog September 6, 2017 Ilana Greenberg

A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.

inMotionNow Launches Online Review For Marketing Emails

Products + Papers May 19, 2017 Ilana Greenberg

InMotionNow launches online creative review for marketing emails as part of upgraded UX/UI.

Dear Marketers, Your Future Is Definitely Female

All Posts, Blog, Top Stories May 3, 2017 Ilana Greenberg

Hornall Anderson’s Kristin James on how to stop selling to women and start creating for them.

Trollbäck Brands UN Goals For The Future

Fresh, News, Top Stories September 30, 2015January 8, 2016 Ilana Greenberg

Jakob Trollbäck, CCO of Trollbäck + Co, creates the visual branding for an ambitious United Nations sustainability campaign.

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