Staying on top of employment trends can help you adapt your recruitment practices and salary structures. Lucy Marino of global talent solutions leader Robert Half lays out the key factors shaping the hiring scene for marketing and creative professionals.
Tag: marketing
Design Army Celebrates Holiday Glam
To create excitement for Morphe’s new holiday capsule collection, Design Army conceived a wildly tongue-in-cheek, eye-popping social-first campaign that celebrates holiday glam to the max. Featured are a series of snappy film clips inspire by old-school TV Soaps. The subtext: embrace the chaos.
Mountain Dew Rebrand Chills
The new Mountain Dew logo and brand system returns to the soda’s roots as a hill-born mixer and marks a massive departure from the razor-sharp logo the brand has used since 2009.
Lime And Cutwater Split-Screen The Harsh Realities Of Car Ownership
Lime has launched a national OOH campaign spotlighting the brand’s LimePass subscription. The campaign, done entirely inhouse, focuses on the downsides of owning a car versus affordable, carbon-free transportation. Cutwater executed a substantial buy of street-level placements.
Robinhood Identity Reflects Maturity
Robinhood has revealed a new visual identity with a new logo and elevated branding to symbolized the evolution from a scrappy startup to a full-services financial platform for the latest generation of investors.
Yard NYC Puts Kizik In Motion
Kizik, a leading innovator in hands-free footwear, saw an opportunity to grow and build its brand as a designer and maker of footwear that is fashion and people-forward.
The Demand For Skilled Creative Talent: Trends & Strategies For 2024
There’s no easing up in the race for creative talent in 2024. Creative and marketing managers are actively hiring but face hurdles finding candidates with the right skills. Robert Half’s Lucy Marino unpacks strategies that can help in the quest for top talent.
Mariangela Rodriguez
MARIANGELA RODRIGUEZ / TEXAS STATE UNIVERSITY
Veridiana Victorelli
VERIDIANA VICTORELLI / BOSTON UNIVERSITY
Two Things: Every Sneaker Tell A Story
Two Things and agency head Paulo Ribeiro helped introduced Novella, a premium sneaker brand built around stories. The agency was involved with the creation of the brand in its infancy as well as the structure for releases, identifying the artisans and working to bring the product to life.
Fatima Bocoum
Fatima Bocoum is a Brooklyn-based Art Curator and Women’s rights activist with ten years of experience in Client Strategy, Marketing, and Business Development in the New York City tech space.
GDUSA Podcast #8: Paul Flaharty
How is 2023 shaping up for job seekers and hiring managers? Paul Flaharty, executive director of the marketing and creative practice at global talent solutions firm Robert Half, has insights and answers in this GDUSA podcast.
Saltzman Steps Up To Senior Designer
New Jersey designer Alex Saltzman continues to advance through creative and leadership strides while being honored for her exceptional design prowess.
Demystifying Traditional Chinese Medicine
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Unilever Food and Beverage Brands To Halt Kids Advertising
Unilever will no longer be marketing its substantial portfolio of food and beverage brands to children. Citing new global principles for responsible marketing, the conglomerate has decided to raise the age limit from 13 to 16.
News Brand Confronts Black Trust Gap
Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.
Colle McVoy: Long Live The Horse
Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”
Mower Grows Digital Marketing Capabilities
Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.
HUSH and HBO Reimagine Retail
In response to a post-COVID era, HUSH taps HBO Max’s sea of digital content for an AT&T in-store and virtual experience.
Grand Rapids Airport Campaign Takes Flight
The 2021 campaign for Gerald R. Ford International Airport encourages safe travels in West Michigan and surrounding markets. It highlights enhanced cleaning and safety protocols.
Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
Snapshots Of A Friendship: Working With Jim Erickson
Thoughts on working with Jim Erickson, unflappable, patient and humorous, and one of America’s leading photographers.
Custom Typeface Kicks Off Football Club Rebrand
Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
The GDUSA Podcast #1: Scott Starrett of Tandem and AOC Advisor
Host Gordon Kaye speaks with Scott Starrett, co-founder and creative director of Tandem Design, the firm responsible for Alexandria Ocasio-Cortez’s 2018 campaign design.
Tips For Working With A Digital Marketing Agency
Here are some tips for cultivating an effective relationship with a digital marketing agency to get the results you expect.
CMO Survey Finds Consumers Want To Get Physical
A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.
inMotionNow Launches Online Review For Marketing Emails
InMotionNow launches online creative review for marketing emails as part of upgraded UX/UI.
Dear Marketers, Your Future Is Definitely Female
Hornall Anderson’s Kristin James on how to stop selling to women and start creating for them.
Trollbäck Brands UN Goals For The Future
Jakob Trollbäck, CCO of Trollbäck + Co, creates the visual branding for an ambitious United Nations sustainability campaign.