Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.
Tag: marketing
HUSH and HBO Reimagine Retail
In response to a post-COVID era, HUSH taps HBO Max’s sea of digital content for an AT&T in-store and virtual experience.
Grand Rapids Airport Campaign Takes Flight
The 2021 campaign for Gerald R. Ford International Airport encourages safe travels in West Michigan and surrounding markets. It highlights enhanced cleaning and safety protocols.
Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
Snapshots Of A Friendship: Working With Jim Erickson
Thoughts on working with Jim Erickson, unflappable, patient and humorous, and one of America’s leading photographers.
Custom Typeface Kicks Off Football Club Rebrand
Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
The GDUSA Podcast #1: Scott Starrett of Tandem and AOC Advisor
Host Gordon Kaye speaks with Scott Starrett, co-founder and creative director of Tandem Design, the firm responsible for Alexandria Ocasio-Cortez’s 2018 campaign design.
Tips For Working With A Digital Marketing Agency
Here are some tips for cultivating an effective relationship with a digital marketing agency to get the results you expect.
CMO Survey Finds Consumers Want To Get Physical
A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.
inMotionNow Launches Online Review For Marketing Emails
InMotionNow launches online creative review for marketing emails as part of upgraded UX/UI.
Dear Marketers, Your Future Is Definitely Female
Hornall Anderson’s Kristin James on how to stop selling to women and start creating for them.
Trollbäck Brands UN Goals For The Future
Jakob Trollbäck, CCO of Trollbäck + Co, creates the visual branding for an ambitious United Nations sustainability campaign.