M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.
M&M’s partners with Landor & Fitch to bring a new M&M’s Mall of America store to life. It’s big and colorful. And, of course, includes selfie-worthy backdrops and shareable social moments.