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Tag: mcdonalds

Pearlfisher Solution For McDonald’s Playful and Pragmatic

Fresh February 22, 2021February 23, 2021 Ilana Greenberg

Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.

Turner Duckworth Honors The Happy Meal

Fresh December 6, 2019December 6, 2019 Ilana Greenberg

The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.

Posters Salute 50 Years of Big Mac

Fresh May 21, 2018May 21, 2018 Ilana Greenberg

McDonald’s celebrates 50 years of the Big Mac with an outdoor and digital campaign underscoring how consistent is its signature burger.

McDonald’s All In On Recycled or Certified Packaging

Package Design USA (PDUSA) January 18, 2018 Ilana Greenberg

McDonald’s has announced that, by 2025, 100% of McDonald’s packaging will come from renewable, recycled, or certified sources.

Our Most Visited News Stories of 2017

All Posts, Blog, Top Stories December 23, 2017December 25, 2017 Ilana Greenberg

Here are the 20 most visited graphic design news items of 2017 on our website. Not included are our massively popular competition pages, special people features, trends and surveys, or personal blog posts. And no value judgements, just the traffic facts.

McDonald’s Goes Monochrome and Social Media Pushes Back

Fresh, News, Top Stories April 24, 2017April 26, 2017 Ilana Greenberg

McDonald’s plans new monochrome uniforms for its 850,000 employees in the US. The company positions them as comfortable and proud. Social media sees a dystopian.

McDonald’s and DDB Serve Up Progressive New Website

Products + Papers, Top Stories July 25, 2016August 9, 2016 Ilana Greenberg

DDB and McDonald’s collaborate on a fresh looking and feeling website update for the franchise giant, with a focus on the mobile majority.

Happy Meals Turn Into Virtual Reality Happy Goggles

Package Design USA (PDUSA) March 14, 2016March 16, 2016 Ilana Greenberg

New McDonald’s promotion allows kids to make Happy Goggles

McDonald’s Goes Bold With Type-Based Package Design

Package Design USA (PDUSA), Top Stories January 8, 2016January 8, 2016 Gordon Kaye

McDonald’s has contemporized the look of its bags, cups and containers

The Great Breakfast Cold War: Taco Bell vs. McDonalds

Fresh, News April 30, 2015June 1, 2015 Ilana Greenberg

A surreal campaign from Deutsch heats up Taco Bell’s Cold War against McDonalds.

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