Lippincott rebrands The New York Historical to help the institution redefine its 220-year role in American culture. The museum identity drops its ‘Society’ roots to embrace a more inclusive future that features open dialogue and an emphasis on ‘our nation in conversation.’
Tag: motion design
PORTO ROCHA Brands Final Piece of WTC Rebuild
PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.
The Staircase Title Suggests Complexity and Ambiguity
Using glass materials and optical illusions, The Staircase main title sequence builds a sense of uncertainty, dislocation, and the unexpected. Sarofsky is the video production team.
Grady: Motion Is Branding’s Future
Kevin Grady is a Senior Partner in design at Lippincott, a global creative consultancy, where he spearheads programs out of the San Francisco office. He contends that motion design is the future of branding.
Pearlfisher Branding Captures Duality of Cultures
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
Taking Your Graphic Design Further, Expanding Into Animation and Motion Design
Animation and motion design can add more impact to your projects and add more glamour to your graphic design career.
Oishii Creates What’s Next for PromaxBDA
Oishii Creative developed the branding for PromaxBDA’s annual conference that takes the audience on a journey through the creative process.
Troika Network ID Uses Flag As Navigational Device
A ‘flag of culture’ symbol helps views connect with Francophone education.
Design Army Fashions Rebrand For Optician
Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…