Global design studio Mucho launched a new brand identity for VISA. Aiming to shift perceptions of the company as all about credit cards, the designers position the brand as “infrastructure that moves a payment from point A to point B.”
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Mucho Logotype Evokes Gritty Tenderloin District
Mucho borrowed typefaces from signs around the San Francisco Tenderloin for an eclectic and gritty symbol of the neighborhood.