Span has rebranded SOS Children’s Villages Illinois as One Family Illinois to better reflect its mission of redefining foster care by keeping siblings together. A bold color palette celebrates diversity and inclusivity, expressed through a secondary pattern that is used to activate different materials.
Tag: naming
New Rubin Visual Identity and Palette Exude Tranquility
Marking the launch of its new chapter as a global museum without walls, the Rubin unveils a refreshed visual identity, new website, and new name: Rubin Museum of Himalayan Art. The blue color palette exudes tranquility and departs from its former red theme.
JKR Unlocks Data Company Identity
The new Centersquare brand is built to endure, championing ‘infinite flexibility’ and ‘absolute certainty’ as the cornerstone of modern security.
People People Rebrands WESTAF To Creative West
This transformation marks a significant milestone for the 50-year old nonprofit, redefining its identity for the first time to better reflect the breadth of creativity and communities it supports. With a new name, website, updated messaging, and a modern visual identity, Creative West recommits to its role as a key support of artists, organizations, and state arts agencies across the Western US and Pacific jurisdictions.
For Pearlfisher It’s A Dough Brainer
Pearlfisher took the brand formerly known as Doughnut Peddler and transformed it into Bakeface. The rebrand came with a new name, as well as a radically different look with an in your face tone, ew logo, bright color palette and playful taglines.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Taking The Dunkin’ Brand Beyond Donuts
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers Changes Name in Wellness Push
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.