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Tag: naming

Clarkmcdowall Unifies Association Brand

Fresh, Top Stories March 19, 2022March 23, 2022 Ilana Greenberg

Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.

Frank Collective Names and Brands New PopCorners Offerings

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.

Taking The Dunkin’ Brand Beyond Donuts

Fresh, News, Top Stories October 2, 2018October 2, 2018 Ilana Greenberg

Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.

Weight Watchers Changes Name in Wellness Push

Package Design USA (PDUSA), Top Stories October 1, 2018October 2, 2018 Ilana Greenberg

Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.

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