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Tag: new identity

LOVB Reimagines Women’s Sports

Fresh, Top Stories November 22, 2021November 22, 2021 Ilana Greenberg

League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.

Breakstone’s Branding Plays On Heritage

Package Design USA (PDUSA) July 9, 2021July 9, 2021 Ilana Greenberg

BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.

Panera Bread Icon Wild and Free

Fresh, Top Stories June 5, 2021June 12, 2021 Ilana Greenberg

Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.

SMAKK ‘Accelerates’ NYC Sustainability

Fresh April 1, 2021April 7, 2021 Ilana Greenberg

The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.

ThoughtMatter Envisions Equitable Coffee Future

Fresh March 9, 2021 Ilana Greenberg

ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.

Sunday Afternoon Brings Gaming Vibe To Rebrand

Fresh March 8, 2021April 7, 2021 Ilana Greenberg

Hybrid creative studio and artist rep agency Sunday Afternoon has helped rebrand the former Liquid Advertising, a leading ad agency serving the gaming and entertainment industries.

Landscape Develops Identity For Disability-Inclusive Housing Group

Fresh March 5, 2021 Ilana Greenberg

Creative agency Landscape develops an identity and website for disability-inclusive housing organization The Kelsey. The identity focuses on inclusion through whimsical illustrations, bold type, and a color palette based on skin tones.

Match.com Brand Communicates Trust

Fresh, Top Stories March 5, 2021 Ilana Greenberg

Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.

Swarovski Logo Crystalizes New Era

Fresh, Top Stories March 4, 2021 Ilana Greenberg

Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.

CBX Helps Smucker Pivot

Fresh, Top Stories October 3, 2020October 16, 2020 Ilana Greenberg

CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.

Brandpie Positions EO For Growth

Fresh August 1, 2020August 24, 2020 Ilana Greenberg

Brandpie unveils a new identity for the Entrepreneurs’ Organization, which is intended to convey EO’s vision to help entrepreneurs connect and grow together.

London Diners Get New York Edge

Fresh July 10, 2020August 23, 2020 Ilana Greenberg

One of London’s most popular fast-casual diners has launched an all-new identity that keeps its iconic visual tone but with an NY twist.

Siegel+Gale Travels With Hudson

Fresh December 4, 2019December 16, 2019 Ilana Greenberg

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

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